Two-way sync
Changes in Braze or Klaviyo instantly reflect in both systems. No stale data, no manual imports.
Keep Braze and Klaviyo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
Two tools in the daily stack often hold overlapping information: the same people, the same companies, or the same pieces of work, described twice. The tools do different jobs, so consolidating is not the answer; the overlap just needs to stop drifting.
Stacksync syncs Users, Custom Attributes, Custom Events, Purchases in Braze with Catalog Items, Tags, Profiles, Lists in Klaviyo in real time. You choose which records overlap, map the fields that should match, and pick a direction or let changes flow both ways. From then on, an update made in either tool is reflected in the other within seconds, without exports or copy-paste.
Because the sync is field-level, each tool keeps its own extras; only the shared data is held in agreement.
Information that originates in Braze stays current in Klaviyo instead of going stale after a one-time paste.
When work started in one tool continues in the other, the shared fields travel with it automatically.
Contact and company details corrected in either tool update the other, so nobody works from the old version.
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Braze objects | Klaviyo objects | |
|---|---|---|
| Content Blocks Reusable message content referenced across campaigns. | Catalog Items Product catalog records synced from an ERP or PIM power product blocks and back-in-stock triggers. | |
| Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. | Tags Organizational labels on campaigns, flows, and lists support reporting rollups. | |
| Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. | Profiles Person records with arbitrary custom properties are the target for CRM and warehouse-sourced attributes. | |
| Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. | Lists Static audience memberships sync in from CRMs and forms for targeting. | |
| Purchases Transaction records logged against profiles for revenue-based targeting. | Segments Dynamic audiences are readable so other tools can mirror who qualifies. | |
| Segments Audience definitions read for membership export and campaign targeting. | Events Timestamped behavioral records tied to metrics; external order and product events are pushed in to trigger flows. |
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Klaviyo connection.
Changes in Braze or Klaviyo instantly reflect in both systems. No stale data, no manual imports.
Trigger automated workflows whenever Braze or Klaviyo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
Handle millions of events per minute without losing a single Braze or Klaviyo record.
Track your Braze ⇄ Klaviyo sync health, view errors, and replay failed events in one click.
Transform legacy EDI complexity into simple database interactions between Braze and Klaviyo.
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
Authenticate Braze and Klaviyo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Pick the Braze and Klaviyo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Yes. Stacksync provides a managed, real-time two-way integration between Braze and Klaviyo: authenticate both systems, choose the objects to sync (such as Braze's Content Blocks and Users), map fields visually, and changes propagate both ways in milliseconds — no code required.
Braze: Profiles can be addressed by external ID, Braze ID, or user aliases, and identity resolution across these matters when merging data from other systems. Klaviyo: Klaviyo's current APIs follow the JSON:API specification, so payloads use typed resource objects with relationships rather than flat JSON. Stacksync's field mapping accounts for these differences between Braze and Klaviyo without custom code.
Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Braze and Klaviyo records are not retained after a sync operation.
Stacksync pricing is usage-based and starts at $1,000/month, including the managed Braze and Klaviyo connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Braze–Klaviyo integration in-house.
Yes — Stacksync ships production-grade connectors for both Braze and Klaviyo. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
Change detection on Braze: Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling. On Klaviyo: Polling on updated timestamps; outbound webhooks exist for event topics (availability depends on plan or app-partner status) and as flow webhook actions. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Securely connects to your systems with:
Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Klaviyo.