Real-time
Two-way sync
Changes in Braze or ServiceNow instantly reflect in both systems. No stale data, no manual imports.
Business productivity
Braze to ServiceNow integration — real-time, two-way sync
Keep Braze and ServiceNow in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
Case study
Migrated from Mulesoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Braze and ServiceNow
Stop re-entering the same information in Braze and ServiceNow: Stacksync keeps the records they share consistent in real time, in both directions.
Two tools in the daily stack often hold overlapping information: the same people, the same companies, or the same pieces of work, described twice. The tools do different jobs, so consolidating is not the answer; the overlap just needs to stop drifting.
Stacksync syncs Segments, Campaigns, Canvases, Subscription Groups in Braze with Custom Tables, Incidents, Change Requests, Problems in ServiceNow in real time. You choose which records overlap, map the fields that should match, and pick a direction or let changes flow both ways. From then on, an update made in either tool is reflected in the other within seconds, without exports or copy-paste.
Because the sync is field-level, each tool keeps its own extras; only the shared data is held in agreement.
Common use cases
- Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
- Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
- Sync sys_user records with the HR system or identity provider so assignment groups stay accurate
- Mirror incident and task data into Postgres or a warehouse for SLA and workload reporting
Where both tools track people or companies: one consistent record
Contact and company details corrected in either tool update the other, so nobody works from the old version.
Where one tool produces events: mirror them in the other
Payments, replies, messages, or tickets created in one tool can create or update matching records in the other, keeping context in one place.
Where ServiceNow is where the team documents or plans: keep its data fed
Information that originates in Braze stays current in ServiceNow instead of going stale after a one-time paste.
What you can sync between Braze and ServiceNow
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Braze objects | ServiceNow objects | |
|---|---|---|
| Segments Audience definitions read for membership export and campaign targeting. | Problems Root-cause records linked to incidents, useful in cross-system reporting. | |
| Campaigns Message sends whose metadata and analytics are read for reporting. | Service Catalog Requests Requested items and approvals that often trigger provisioning in other systems. | |
| Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. | Configuration Items (CMDB) Asset and infrastructure records synced with discovery tools and asset databases. | |
| Subscription Groups Channel-level opt-in states synced with consent records in other systems. | Users and Groups Sys_user and group tables synced with HR systems and identity providers. | |
| Content Blocks Reusable message content referenced across campaigns. | Tasks The base task table that incidents, changes, and requests extend. | |
| Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. | Knowledge Articles Support content that can be mirrored to help centers or search indexes. |
What ships with Braze ⇄ ServiceNow
Connect Braze and ServiceNow for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–ServiceNow connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Braze or ServiceNow data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Braze or ServiceNow record.
Observability
Monitoring
Track your Braze ⇄ ServiceNow sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Braze and ServiceNow.
How the Braze and ServiceNow connectors work
Braze
- Integration surface
- REST API
- Authentication
- REST API keys scoped to specific endpoints, issued per workspace
- Change detection
- Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
- Capabilities
- read · write
- Rate limits
- Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
ServiceNow
- Integration surface
- REST API (Table, Import Set, and Aggregate APIs); SOAP remains for legacy integrations
- Authentication
- OAuth 2.0 or basic authentication against the instance
- Change detection
- Polling on sys_updated_on timestamps; instance admins can configure outbound push through business rules or Flow Designer
- Capabilities
- read · write
- Rate limits
- Subject to instance-level API rate limits and concurrency semaphores configured by administrators
How it works
How to connect Braze to ServiceNow — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Braze and ServiceNow with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Braze
connected
ServiceNow connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Braze and ServiceNow objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Braze ⇄ ServiceNowCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Braze ServiceNowCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Braze and ServiceNow integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Braze and ServiceNow: authenticate both systems, choose the objects to sync (such as Braze's Segments and Campaigns), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Braze and ServiceNow records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Braze and ServiceNow connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Braze–ServiceNow integration in-house.
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Yes — Stacksync ships production-grade connectors for both Braze and ServiceNow. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Braze: Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling. On ServiceNow: Polling on sys_updated_on timestamps; instance admins can configure outbound push through business rules or Flow Designer. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Braze side: Segments, Campaigns, Canvases, Subscription Groups, plus custom fields where Braze exposes them. On the ServiceNow side: Custom Tables, Incidents, Change Requests, Problems. Stacksync auto-detects both schemas and converts types between the two systems.
SECURITY
Security teams love Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and ServiceNow.
Popular · 8 of 386
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Braze ⇄ Microsoft Teams -
Braze ⇄ NextGen Healthcare -
Braze ⇄ Orderful -
Braze ⇄ Resend -
ServiceNow ⇄ Customer.io -
ServiceNow ⇄ eClinicalWorks -
ServiceNow ⇄ Full Enrich -
ServiceNow ⇄ Google Sheets
No integrations match .
