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Business productivity ⇄ Accounting and finance

Braze to Pigment integration — real-time, two-way sync

Keep Braze and Pigment in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from Mulesoft
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Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Braze and Pigment

Connect the financial records in Pigment with the work happening in Braze, so both stay current without exports or copy-paste.

Pigment holds the financial truth: who the customers are, what they were billed, what they paid. Braze is where part of the day-to-day work happens, and that work often involves the same customers and transactions. Without a live connection, the two drift apart, and people end up answering questions from stale copies.

Stacksync keeps Applications, Metrics, Dimension lists, Tables in Pigment and Content Blocks, Users, Custom Attributes, Custom Events in Braze in sync, bi-directionally and in real time. Whatever records Braze keeps and whatever events it produces, the overlap with Pigment is mapped field by field, and a change on either side shows up on the other within seconds.

There is no middleware to build, no API rate limits to babysit, and no nightly job that leaves the morning running on yesterday's data.

Common use cases

  • Push CRM pipeline data (deals, stages, amounts) into Pigment for revenue and capacity planning.
  • Export approved budgets and forecasts back to a warehouse or Postgres for downstream reporting.
  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.

Where Braze tracks people or companies: one identity

A customer's details updated in either system update the other, so finance and the rest of the business stop maintaining two versions of the same customer.

Where Braze handles customer conversations: billing context in view

Front-line teams see invoice and payment status from Pigment next to the customer they are helping, without logging into the finance system.

Where Braze collects payments or triggers charges: events land in Pigment

Payment and charge activity flows into Pigment as it happens, so the books reflect reality without manual reconciliation.

What you can sync between Braze and Pigment

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Pigment objects
Content Blocks Reusable message content referenced across campaigns. Data imports Scheduled loads that bring actuals from ERPs, CRMs, and HRIS into the model
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Users and permissions Access controls governing which model areas a sync can touch
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Applications Planning models organized by domain such as finance, sales, or workforce
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Metrics Multidimensional values holding plans and actuals; the main target for inbound data
Purchases Transaction records logged against profiles for revenue-based targeting. Dimension lists Master data like accounts, products, or employees that metrics are sliced by
Segments Audience definitions read for membership export and campaign targeting. Tables Row-based transactional data loaded into models from source systems
What ships with Braze ⇄ Pigment

Connect Braze and Pigment for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Pigment connection.

Real-time

Two-way sync

Changes in Braze or Pigment instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Pigment data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Pigment record.

Observability

Monitoring

Track your Braze ⇄ Pigment sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Pigment.

How the Braze and Pigment connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Pigment

Integration surface
REST-based import and export API
Authentication
API keys, issued separately for import and export
Change detection
no change feed; syncs run scheduled imports and exports
Capabilities
read · write
Rate limits
subject to the platform's API rate limits
How it works

How to connect Braze to Pigment — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Pigment with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Pigment connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Pigment objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Pigment
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Pigment
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Braze and Pigment integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Pigment.

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