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CRM ⇄ Database

Freshsales to MariaDB integration — real-time, two-way sync

Keep Freshsales and MariaDB in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Freshsales and MariaDB

Treat Freshsales like part of your database: its records live in MariaDB as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in MariaDB, where it can be queried and joined like everything else.

Stacksync mirrors Deals, Tasks, Appointments, Notes from Freshsales into JSON Columns, Stored Procedures, Databases (Schemas), Tables in MariaDB with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Freshsales with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • Push product-qualified leads from the warehouse into Freshsales as contacts with lifecycle stages set.
  • Keep Freshsales accounts aligned with a billing system so plan and revenue fields stay current.
  • Two-way sync between a MariaDB application database and a CRM so both systems hold the same customer records
  • Replicate ERP or billing master data into MariaDB databases that power customer-facing applications

Trigger workflows from CRM changes

Field and stage updates in Freshsales arrive as row changes in MariaDB, ready to drive jobs and notifications.

Query the CRM like a database

Accounts, contacts, and custom objects from Freshsales become tables in MariaDB you can join with application data directly.

Product events onto CRM records

Signup, usage, or lifecycle changes written to MariaDB sync onto the matching records in Freshsales, giving go-to-market teams live product context.

What you can sync between Freshsales and MariaDB

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Freshsales objects MariaDB objects
Products Catalog items attached to deals for line-level revenue data. Columns Field-level mapping targets with engine-typed values.
Contacts Person records carrying lifecycle stages; the main entity for two-way CRM syncs. Primary and Unique Keys Match keys for idempotent upserts.
Accounts Company records kept aligned with billing, ERP, and warehouse tables. System-Versioned Tables Temporal tables that retain row history natively, useful for auditing synced changes.
Deals Pipeline records synced to a warehouse for revenue reporting. JSON Columns Semi-structured payloads validated with JSON functions.
Tasks Rep to-dos created from external triggers or synced for productivity reporting. Stored Procedures Server-side logic that can post-process synced rows.
Appointments Scheduled meetings readable for activity analytics. Databases (Schemas) Top-level namespaces that scope a sync's reads and writes.
What ships with Freshsales ⇄ MariaDB

Connect Freshsales and MariaDB for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Freshsales–MariaDB connection.

Real-time

Two-way sync

Changes in Freshsales or MariaDB instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Freshsales or MariaDB data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Freshsales or MariaDB record.

Observability

Monitoring

Track your Freshsales ⇄ MariaDB sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Freshsales and MariaDB.

How the Freshsales and MariaDB connectors work

Freshsales

Integration surface
REST API
Authentication
API key sent as a Token authorization header
Change detection
Polling with updated-at filters through views; outbound webhooks can be configured via workflow automations
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that vary by Freshworks plan

MariaDB

Integration surface
SQL wire protocol (MySQL-compatible client/server protocol)
Authentication
Database credentials (connection string or parameters), with optional SSL root certificate upload and optional SSH tunnel (SSH user + host)
Change detection
Database triggers — Stacksync creates deterministic triggers for internal logging and syncing
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput is bounded by connection limits and server resources
MariaDB setup guide
How it works

How to connect Freshsales to MariaDB — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Freshsales and MariaDB with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Freshsales connected
    MariaDB connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Freshsales and MariaDB objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Freshsales ⇄ MariaDB
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Freshsales MariaDB
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Freshsales and MariaDB integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Freshsales and MariaDB.

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