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Business productivity ⇄ CRM

Braze to Shopify integration — real-time, two-way sync

Keep Braze and Shopify in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and Shopify

Sync what happens in Braze with the customer records in Shopify, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Custom Attributes, Custom Events, Purchases, Segments in Braze to Abandoned Checkouts, Products, ProductMedias, ProductVariants in Shopify with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Shopify, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
  • Sync audience membership computed in the warehouse into Braze segments for targeting.
  • Write inventory levels from a WMS or ERP into Shopify locations to keep availability accurate.
  • Mirror the product catalog from a PIM or database into Shopify products, variants, and metafields.

Where Braze runs outreach

Prospects, sends, and replies sync into Shopify, keeping lead status current without manual imports.

Where Braze supplies contact or company data

Enriched fields land directly on records in Shopify, and refreshes keep them from going stale.

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in Shopify, so revenue context lives with the relationship.

What you can sync between Braze and Shopify

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Shopify objects
Segments Audience definitions read for membership export and campaign targeting. ProductVariants Synced with incremental and full sync per the Stacksync docs.
Campaigns Message sends whose metadata and analytics are read for reporting. Orders Purchase transactions; pushed to ERPs for fulfillment and billing, and read into databases for reporting.
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Customers Buyer records; matched to CRM contacts for marketing and lifetime-value analysis.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Abandoned Checkouts Synced with incremental and full sync per the Stacksync docs.
Content Blocks Reusable message content referenced across campaigns. Products Catalog entries; often mastered in a PIM or ERP and written into Shopify.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. ProductMedias Synced with incremental and full sync per the Stacksync docs.
What ships with Braze ⇄ Shopify

Connect Braze and Shopify for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Shopify connection.

Real-time

Two-way sync

Changes in Braze or Shopify instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Shopify data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Shopify record.

Observability

Monitoring

Track your Braze ⇄ Shopify sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Shopify.

How the Braze and Shopify connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Shopify

Integration surface
GraphQL Admin API (primary) and REST Admin API (legacy)
Authentication
OAuth via a custom Shopify app: admin creates an app in the Shopify Dev Dashboard, enables required API scopes, sets the Stacksync redirect URL, then supplies shop name + Client ID and Client Secret to Stacksync
Change detection
Webhook topics per resource, with polling on updated_at as a fallback
Capabilities
read · write · webhooks
Rate limits
GraphQL uses a calculated query-cost budget; the REST API uses a leaky-bucket model.
Shopify setup guide
How it works

How to connect Braze to Shopify — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Shopify with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Shopify connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Shopify objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Shopify
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Shopify
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze and Shopify integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Shopify.

Popular · 8 of 386
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