Skip to content
Business productivity ⇄ CRM

Braze to Intercom integration — real-time, two-way sync

Keep Braze and Intercom in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from Mulesoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Braze and Intercom

Sync what happens in Braze with the customer records in Intercom, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Canvases, Subscription Groups, Content Blocks, Users in Braze to Data Events, Custom Data Attributes, Tags, Segments in Intercom with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Intercom, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • Sync audience membership computed in the warehouse into Braze segments for targeting.
  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Route qualified leads from Intercom conversations into the CRM as leads or opportunities in near real time
  • Sync contacts and companies bi-directionally with the CRM so support sees deal context and sales sees conversation history

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in Intercom, so revenue context lives with the relationship.

Where Braze can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Intercom sync into Braze, so people working there have the context without switching tools.

Where Braze runs outreach

Prospects, sends, and replies sync into Intercom, keeping lead status current without manual imports.

What you can sync between Braze and Intercom

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Intercom objects
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Contacts A single contact model covers both users and leads, distinguished by a role attribute.
Content Blocks Reusable message content referenced across campaigns. Companies Company records group contacts and carry plan and account attributes used in segmentation.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Conversations Support and sales threads sync outward for analytics and CRM context.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Tickets Structured ticket records track issues alongside conversational threads.
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Data Events Behavioral events pushed in from product databases trigger messages and flows.
Purchases Transaction records logged against profiles for revenue-based targeting. Custom Data Attributes Typed custom fields on contacts and companies hold synced billing and usage data.
What ships with Braze ⇄ Intercom

Connect Braze and Intercom for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Intercom connection.

Real-time

Two-way sync

Changes in Braze or Intercom instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Intercom data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Intercom record.

Observability

Monitoring

Track your Braze ⇄ Intercom sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Intercom.

How the Braze and Intercom connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Intercom

Integration surface
REST API
Authentication
OAuth 2.0 for public apps or a workspace access token
Change detection
Webhook topic subscriptions for contact, company, and conversation events, plus polling for backfill
Capabilities
read · write · webhooks
Rate limits
Subject to per-app rate limits on the Intercom API
How it works

How to connect Braze to Intercom — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Intercom with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Intercom connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Intercom objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Intercom
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Intercom
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Braze and Intercom integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Intercom.

Popular · 8 of 386
All Braze integrations All Intercom integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own