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Business productivity ⇄ CRM

Braze to ZoomInfo integration — real-time data sync

Keep Braze and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Migrated from Mulesoft
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Braze and ZoomInfo

Flow ZoomInfo data into Braze in real time — no exports, no schedulers, no custom scripts.

ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into Braze, so Braze always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Common use cases

  • Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
  • Sync audience membership computed in the warehouse into Braze segments for targeting.
  • Sync intent signals into the CRM or warehouse to trigger outbound plays on in-market accounts.
  • Fill gaps in new lead records (email, phone, company size) as they enter the CRM.

Where Braze can store CRM context: fields kept current

Owner, lifecycle stage, or account details from ZoomInfo sync into Braze, so people working there have the context without switching tools.

Where Braze runs outreach

Prospects, sends, and replies sync into ZoomInfo, keeping lead status current without manual imports.

Where Braze supplies contact or company data

Enriched fields land directly on records in ZoomInfo, and refreshes keep them from going stale.

What you can sync between Braze and ZoomInfo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects ZoomInfo objects
Segments Audience definitions read for membership export and campaign targeting. Scoops Event-driven signals such as leadership changes, funding rounds, and new projects.
Campaigns Message sends whose metadata and analytics are read for reporting. Technographics Technology install data per company, used for segmentation and territory planning.
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts.
Content Blocks Reusable message content referenced across campaigns. Contact Profiles Person records with title, email, phone, and company linkage, used to enrich leads and contacts.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Intent Signals Company-level topic scores indicating in-market buying behavior.
What ships with Braze ⇄ ZoomInfo

Connect Braze and ZoomInfo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–ZoomInfo connection.

Real-time

Real-time sync

Changes in Braze or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or ZoomInfo record.

Observability

Monitoring

Track your Braze ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and ZoomInfo.

How the Braze and ZoomInfo connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

ZoomInfo

Integration surface
REST API organized around search and enrich endpoints
Authentication
API credentials exchanged for a short-lived JWT
Change detection
Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
Capabilities
read
Rate limits
Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works

How to connect Braze to ZoomInfo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    ZoomInfo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ ZoomInfo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze ZoomInfo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze and ZoomInfo integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and ZoomInfo.

Popular · 8 of 386
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