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CRM ⇄ Business productivity

Affinity to Braze integration — real-time, two-way sync

Keep Affinity and Braze in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Affinity and Braze

Sync what happens in Braze with the customer records in Affinity, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Custom Attributes, Custom Events, Purchases, Segments in Braze to Reminders, Lists, List Entries, Persons in Affinity with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Affinity, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • Keep subscription and consent states consistent between Braze subscription groups and the CRM or CDP of record.
  • Mirror deal-flow lists into a warehouse or BI tool for pipeline and portfolio reporting.
  • Push enrichment data computed elsewhere into Affinity field values on list entries.

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in Affinity, so revenue context lives with the relationship.

Where Braze can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Affinity sync into Braze, so people working there have the context without switching tools.

Where Braze runs outreach

Prospects, sends, and replies sync into Affinity, keeping lead status current without manual imports.

What you can sync between Affinity and Braze

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Affinity objects Braze objects
Persons Contact records enriched with relationship intelligence, synced with CRMs and outreach tools. Campaigns Message sends whose metadata and analytics are read for reporting.
Organizations Company records matched to accounts in other systems by domain. Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis.
Opportunities Deal records tracked on lists and synced with pipeline reporting. Subscription Groups Channel-level opt-in states synced with consent records in other systems.
Field Values Custom field data, either global or scoped to a list, mapped field-by-field in syncs. Content Blocks Reusable message content referenced across campaigns.
Notes Meeting and call notes synced for record-keeping in other systems. Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target.
Interactions Automatically captured emails and meetings, read for activity reporting. Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization.
What ships with Affinity ⇄ Braze

Connect Affinity and Braze for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Affinity–Braze connection.

Real-time

Two-way sync

Changes in Affinity or Braze instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Affinity or Braze data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Affinity or Braze record.

Observability

Monitoring

Track your Affinity ⇄ Braze sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Affinity and Braze.

How the Affinity and Braze connectors work

Affinity

Integration surface
REST API
Authentication
API key
Change detection
Webhook subscriptions for record events, supplemented by polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
How it works

How to connect Affinity to Braze — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Affinity and Braze with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Affinity connected
    Braze connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Affinity and Braze objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Affinity ⇄ Braze
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Affinity Braze
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Affinity and Braze integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Affinity and Braze.

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