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Business productivity ⇄ CRM

Braze to Drift integration — real-time, two-way sync

Keep Braze and Drift in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and Drift

Sync what happens in Braze with the customer records in Drift, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Subscription Groups, Content Blocks, Users, Custom Attributes in Braze to Playbooks, Meetings, Contacts, Conversations in Drift with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Drift, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • Enrich Drift contact and account records with firmographic or product data from an internal database to sharpen playbook targeting.
  • Sync meetings booked in Drift to CRM activities so pipeline attribution stays accurate.

Where Braze supplies contact or company data

Enriched fields land directly on records in Drift, and refreshes keep them from going stale.

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in Drift, so revenue context lives with the relationship.

Where Braze can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Drift sync into Braze, so people working there have the context without switching tools.

What you can sync between Braze and Drift

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Drift objects
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Messages Individual messages within a conversation, used for transcript and intent analysis.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Accounts Company records used for account-based routing and targeting.
Content Blocks Reusable message content referenced across campaigns. Users Agents and sales reps who own conversations and meetings.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Playbooks Bot flows that generate conversations and qualify visitors.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Meetings Meetings booked through Drift, synced to CRM as sales activities.
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Contacts Visitor and lead records created or matched from chat identities; the main CRM-sync object.
What ships with Braze ⇄ Drift

Connect Braze and Drift for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Drift connection.

Real-time

Two-way sync

Changes in Braze or Drift instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Drift data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Drift record.

Observability

Monitoring

Track your Braze ⇄ Drift sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Drift.

How the Braze and Drift connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Drift

Integration surface
REST API
Authentication
OAuth 2.0 via apps registered on the Drift developer platform
Change detection
Webhook events for new conversations, messages, and contact changes; polling for backfills
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Braze to Drift — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Drift with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Drift connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Drift objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Drift
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Drift
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Braze and Drift integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Drift.

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