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Business productivity ⇄ CRM

Braze to Freshworks CRM integration — real-time, two-way sync

Keep Braze and Freshworks CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and Freshworks CRM

Sync what happens in Braze with the customer records in Freshworks CRM, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Canvases, Subscription Groups, Content Blocks, Users in Braze to Contacts, Accounts, Deals, Tasks in Freshworks CRM with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Freshworks CRM, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • Keep subscription and consent states consistent between Braze subscription groups and the CRM or CDP of record.
  • Sync unified contact records, covering sales and marketing attributes, into a warehouse for full-funnel reporting.
  • Push scored leads from a data platform into Freshworks CRM and route them by lifecycle stage.

Where Braze runs outreach

Prospects, sends, and replies sync into Freshworks CRM, keeping lead status current without manual imports.

Where Braze supplies contact or company data

Enriched fields land directly on records in Freshworks CRM, and refreshes keep them from going stale.

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in Freshworks CRM, so revenue context lives with the relationship.

What you can sync between Braze and Freshworks CRM

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Freshworks CRM objects
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Contacts Unified sales-and-marketing person records; the core entity for bidirectional syncs.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Accounts Company records kept consistent with ERP and billing systems.
Content Blocks Reusable message content referenced across campaigns. Deals Pipeline records synced out for forecasting and full-funnel reporting.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Tasks Follow-ups created from external signals such as product usage events.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Appointments Meeting records readable for activity reporting.
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Sales activities Logged activity types used in engagement and productivity analysis.
What ships with Braze ⇄ Freshworks CRM

Connect Braze and Freshworks CRM for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Freshworks CRM connection.

Real-time

Two-way sync

Changes in Braze or Freshworks CRM instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Freshworks CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Freshworks CRM record.

Observability

Monitoring

Track your Braze ⇄ Freshworks CRM sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Freshworks CRM.

How the Braze and Freshworks CRM connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Freshworks CRM

Integration surface
REST API
Authentication
API key sent as a Token authorization header
Change detection
Polling with updated-at filters; outbound webhooks can be configured through workflow automations
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that vary by plan
How it works

How to connect Braze to Freshworks CRM — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Freshworks CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Freshworks CRM connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Freshworks CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Freshworks CRM
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Freshworks CRM
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze and Freshworks CRM integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Freshworks CRM.

Popular · 8 of 386
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