Real-time
Two-way sync
Changes in SendGrid or ServiceNow instantly reflect in both systems. No stale data, no manual imports.
Business productivity
SendGrid to ServiceNow integration — real-time, two-way sync
Keep SendGrid and ServiceNow in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Case study
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Why teams connect SendGrid and ServiceNow
Stop re-entering the same information in SendGrid and ServiceNow: Stacksync keeps the records they share consistent in real time, in both directions.
Two tools in the daily stack often hold overlapping information: the same people, the same companies, or the same pieces of work, described twice. The tools do different jobs, so consolidating is not the answer; the overlap just needs to stop drifting.
Stacksync syncs Unsubscribe Groups, Email Activity, Contacts, List in SendGrid with Users and Groups, Tasks, Knowledge Articles, Custom Tables in ServiceNow in real time. You choose which records overlap, map the fields that should match, and pick a direction or let changes flow both ways. From then on, an update made in either tool is reflected in the other within seconds, without exports or copy-paste.
Because the sync is field-level, each tool keeps its own extras; only the shared data is held in agreement.
Common use cases
- Reconcile transactional email activity with support tickets so agents see what a customer was sent
- Sync CRM contacts and their custom fields into SendGrid lists so campaign targeting reflects live sales data
- Create ServiceNow tickets automatically from CRM cases and sync status back as agents work them
- Bi-directional sync of incidents with engineering issue trackers so IT and engineering work the same ticket without re-keying
Where both tools track people or companies: one consistent record
Contact and company details corrected in either tool update the other, so nobody works from the old version.
Where one tool produces events: mirror them in the other
Payments, replies, messages, or tickets created in one tool can create or update matching records in the other, keeping context in one place.
Where ServiceNow is where the team documents or plans: keep its data fed
Information that originates in SendGrid stays current in ServiceNow instead of going stale after a one-time paste.
What you can sync between SendGrid and ServiceNow
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| SendGrid objects | ServiceNow objects | |
|---|---|---|
| Email Activity Synced with incremental and full sync per the Stacksync docs. | Configuration Items (CMDB) Asset and infrastructure records synced with discovery tools and asset databases. | |
| Contacts Marketing recipients upserted from CRM or database records, including custom field values. | Users and Groups Sys_user and group tables synced with HR systems and identity providers. | |
| List Synced with incremental and full sync per the Stacksync docs. | Tasks The base task table that incidents, changes, and requests extend. | |
| Segments Query-based contact groups whose membership SendGrid computes from contact fields. | Knowledge Articles Support content that can be mirrored to help centers or search indexes. | |
| Categories Synced with incremental and full sync per the Stacksync docs. | Custom Tables Scoped or u_-prefixed tables are addressable through the same Table API as standard ones. | |
| Senders Synced with incremental and full sync per the Stacksync docs. | Incidents The core ITSM ticket; commonly synced with engineering trackers and CRMs. |
What ships with SendGrid ⇄ ServiceNow
Connect SendGrid and ServiceNow for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every SendGrid–ServiceNow connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever SendGrid or ServiceNow data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single SendGrid or ServiceNow record.
Observability
Monitoring
Track your SendGrid ⇄ ServiceNow sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between SendGrid and ServiceNow.
How the SendGrid and ServiceNow connectors work
SendGrid
- Integration surface
- REST API (v3)
- Authentication
- API key (create in SendGrid Settings > API Keys with Custom Access / Full Access for the objects to sync; key begins with "SG")
- Change detection
- Event Webhook posts delivery and engagement events (processed, delivered, open, click, bounce, spam report) to an HTTP endpoint; contact and list changes are detected by polling
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's API rate limits; contact upserts are batched, asynchronous jobs rather than per-row writes
ServiceNow
- Integration surface
- REST API (Table, Import Set, and Aggregate APIs); SOAP remains for legacy integrations
- Authentication
- OAuth 2.0 or basic authentication against the instance
- Change detection
- Polling on sys_updated_on timestamps; instance admins can configure outbound push through business rules or Flow Designer
- Capabilities
- read · write
- Rate limits
- Subject to instance-level API rate limits and concurrency semaphores configured by administrators
How it works
How to connect SendGrid to ServiceNow — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate SendGrid and ServiceNow with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
SendGrid
connected
ServiceNow connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the SendGrid and ServiceNow objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · SendGrid ⇄ ServiceNowCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
SendGrid ServiceNowCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
SendGrid and ServiceNow integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between SendGrid and ServiceNow: authenticate both systems, choose the objects to sync (such as SendGrid's Email Activity and Contacts), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Common patterns for SendGrid and ServiceNow: Where both tools track people or companies: one consistent record; Where one tool produces events: mirror them in the other; Where ServiceNow is where the team documents or plans: keep its data fed. Contact and company details corrected in either tool update the other, so nobody works from the old version.
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SendGrid: REST API (v3). Authentication: API key (create in SendGrid Settings > API Keys with Custom Access / Full Access for the objects to sync; key begins with "SG"). ServiceNow: REST API (Table, Import Set, and Aggregate APIs); SOAP remains for legacy integrations. Authentication: OAuth 2.0 or basic authentication against the instance. Stacksync manages authentication, retries, and rate limits on both sides.
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SendGrid: Email Activity access requires an add-on subscription in SendGrid; without it the Email Activity API is not available. ServiceNow: Sys_updated_on and sys_created_on columns exist on every table, giving a consistent basis for incremental extraction. Stacksync's field mapping accounts for these differences between SendGrid and ServiceNow without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means SendGrid and ServiceNow records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed SendGrid and ServiceNow connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom SendGrid–ServiceNow integration in-house.
SECURITY
Security teams love Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 386 integrations available for SendGrid and ServiceNow.
Popular · 8 of 386
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SendGrid ⇄ Slack -
SendGrid ⇄ Zendesk -
SendGrid ⇄ Campfire -
SendGrid ⇄ Front -
ServiceNow ⇄ Microsoft 365 -
ServiceNow ⇄ Microsoft Dynamics 365 -
ServiceNow ⇄ Microsoft Teams -
ServiceNow ⇄ NextGen Healthcare
No integrations match .
