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Business productivity ⇄ CRM

Customer.io to ZoomInfo integration — real-time data sync

Keep Customer.io and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from Mulesoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Customer.io and ZoomInfo

Flow ZoomInfo data into Customer.io in real time — no exports, no schedulers, no custom scripts.

ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into Customer.io, so Customer.io always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Customer.io holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Common use cases

  • Land delivery and engagement events (sent, opened, clicked, bounced) from reporting webhooks into a warehouse for attribution analysis.
  • Keep unsubscribe and subscription-preference state consistent between Customer.io and the CRM to avoid compliance gaps.
  • Feed technographic data into territory plans or scoring models in a warehouse.
  • Align CRM account hierarchies with ZoomInfo's corporate hierarchy data.

Where Customer.io can store CRM context: fields kept current

Owner, lifecycle stage, or account details from ZoomInfo sync into Customer.io, so people working there have the context without switching tools.

Where Customer.io handles support or shared inboxes

Tickets and conversations attach to the right contact and account in ZoomInfo, so sales sees open issues before the next call.

Where Customer.io runs outreach

Prospects, sends, and replies sync into ZoomInfo, keeping lead status current without manual imports.

What you can sync between Customer.io and ZoomInfo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Customer.io objects ZoomInfo objects
People Profiles with attributes, matched on identifiers like id or email; the main write target of data syncs. Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts.
Objects Non-person entities such as accounts or companies, related to people for account-level messaging. Contact Profiles Person records with title, email, phone, and company linkage, used to enrich leads and contacts.
Events Behavioral events sent via the Track API that trigger campaigns. Intent Signals Company-level topic scores indicating in-market buying behavior.
Segments Attribute- or event-based groups; data syncs feed the attributes segments evaluate. Scoops Event-driven signals such as leadership changes, funding rounds, and new projects.
Campaigns Automated workflows whose membership and metrics can be read via the App API. Technographics Technology install data per company, used for segmentation and territory planning.
Broadcasts One-off sends to segments or audiences, triggerable via API. Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies.
What ships with Customer.io ⇄ ZoomInfo

Connect Customer.io and ZoomInfo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Customer.io–ZoomInfo connection.

Real-time

Real-time sync

Changes in Customer.io or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Customer.io or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Customer.io or ZoomInfo record.

Observability

Monitoring

Track your Customer.io ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Customer.io and ZoomInfo.

How the Customer.io and ZoomInfo connectors work

Customer.io

Integration surface
REST APIs split by purpose: Track API for data ingestion, App API for campaigns, people lookups, and messages
Authentication
Basic auth with site ID and API key for the Track API; bearer token for the App API
Change detection
Reporting webhooks push message and delivery events; person attribute changes are not streamed and require source-side detection
Capabilities
read · write · webhooks
Rate limits
Subject to per-API rate limits documented by Customer.io

ZoomInfo

Integration surface
REST API organized around search and enrich endpoints
Authentication
API credentials exchanged for a short-lived JWT
Change detection
Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
Capabilities
read
Rate limits
Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works

How to connect Customer.io to ZoomInfo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Customer.io and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Customer.io connected
    ZoomInfo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Customer.io and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Customer.io ⇄ ZoomInfo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Customer.io ZoomInfo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Customer.io and ZoomInfo integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Customer.io and ZoomInfo.

Popular · 8 of 386
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