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Business productivity ⇄ CRM

Braze to Outreach integration — real-time, two-way sync

Keep Braze and Outreach in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Migrated from Mulesoft
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Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Braze and Outreach

Sync what happens in Braze with the customer records in Outreach, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Campaigns, Canvases, Subscription Groups, Content Blocks in Braze to Users, Mailboxes, Prospects, Accounts in Outreach with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Outreach, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • Keep subscription and consent states consistent between Braze subscription groups and the CRM or CDP of record.
  • Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
  • Enroll leads in sequences automatically by writing sequence-state records when a lead crosses a scoring threshold in the warehouse.
  • Pull mailing, call, and task activity into a database for engagement analytics beyond native reports.

Where Braze runs outreach

Prospects, sends, and replies sync into Outreach, keeping lead status current without manual imports.

Where Braze supplies contact or company data

Enriched fields land directly on records in Outreach, and refreshes keep them from going stale.

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in Outreach, so revenue context lives with the relationship.

What you can sync between Braze and Outreach

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Outreach objects
Content Blocks Reusable message content referenced across campaigns. Accounts Companies grouping prospects, aligned with CRM account ownership
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Sequences Multi-step cadences; synced as reference data for enrollment automation
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Sequence states Per-prospect enrollments; writing one adds a prospect to a cadence
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Mailings Sent emails with engagement data, pulled for activity analytics
Purchases Transaction records logged against profiles for revenue-based targeting. Calls Logged call records synced into engagement reporting
Segments Audience definitions read for membership export and campaign targeting. Tasks Rep action items mirrored between Outreach and the CRM
What ships with Braze ⇄ Outreach

Connect Braze and Outreach for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Outreach connection.

Real-time

Two-way sync

Changes in Braze or Outreach instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Outreach data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Outreach record.

Observability

Monitoring

Track your Braze ⇄ Outreach sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Outreach.

How the Braze and Outreach connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Outreach

Integration surface
REST API conforming to the JSON:API specification
Authentication
OAuth 2.0
Change detection
webhook subscriptions on resource create, update, and destroy events, plus polling
Capabilities
read · write · webhooks
Rate limits
subject to per-user hourly rate limits
How it works

How to connect Braze to Outreach — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Outreach with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Outreach connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Outreach objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Outreach
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Outreach
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Braze and Outreach integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Outreach.

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