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Business productivity

Braze to Lemlist integration — real-time, two-way sync

Keep Braze and Lemlist in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from Mulesoft
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Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Braze and Lemlist

Stop re-entering the same information in Braze and Lemlist: Stacksync keeps the records they share consistent in real time, in both directions.

Two tools in the daily stack often hold overlapping information: the same people, the same companies, or the same pieces of work, described twice. The tools do different jobs, so consolidating is not the answer; the overlap just needs to stop drifting.

Stacksync syncs Campaigns, Canvases, Subscription Groups, Content Blocks in Braze with Webhooks, Team Members, Campaigns, Leads in Lemlist in real time. You choose which records overlap, map the fields that should match, and pick a direction or let changes flow both ways. From then on, an update made in either tool is reflected in the other within seconds, without exports or copy-paste.

Because the sync is field-level, each tool keeps its own extras; only the shared data is held in agreement.

Common use cases

  • Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
  • Sync audience membership computed in the warehouse into Braze segments for targeting.
  • Mirror campaign performance data into BI tools for outbound reporting across senders
  • Sync replies, opens, and bounces from Lemlist into the CRM so outbound activity shows on lead and contact records

Where both tools track people or companies: one consistent record

Contact and company details corrected in either tool update the other, so nobody works from the old version.

Where one tool produces events: mirror them in the other

Payments, replies, messages, or tickets created in one tool can create or update matching records in the other, keeping context in one place.

Where Lemlist is where the team documents or plans: keep its data fed

Information that originates in Braze stays current in Lemlist instead of going stale after a one-time paste.

What you can sync between Braze and Lemlist

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Lemlist objects
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Activities Engagement records such as opens, clicks, replies, and bounces sync to CRM timelines.
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Unsubscribes Opt-out records propagate to other outreach tools and the CRM for compliance.
Purchases Transaction records logged against profiles for revenue-based targeting. Webhooks Hook subscriptions define which activity events are pushed to external endpoints.
Segments Audience definitions read for membership export and campaign targeting. Team Members Sender and seat records map outreach activity to reps in other systems.
Campaigns Message sends whose metadata and analytics are read for reporting. Campaigns Outreach campaigns are the container leads are pushed into from CRMs and list-building workflows.
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Leads Per-campaign prospect records sync in from enrichment sources and back out with status.
What ships with Braze ⇄ Lemlist

Connect Braze and Lemlist for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Lemlist connection.

Real-time

Two-way sync

Changes in Braze or Lemlist instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Lemlist data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Lemlist record.

Observability

Monitoring

Track your Braze ⇄ Lemlist sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Lemlist.

How the Braze and Lemlist connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Lemlist

Integration surface
REST API
Authentication
API key
Change detection
Webhooks on outreach activity events, plus polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Braze to Lemlist — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Lemlist with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Lemlist connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Lemlist objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Lemlist
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Lemlist
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Braze and Lemlist integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

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