Real-time
Two-way sync
Changes in Braze or Google Sheets instantly reflect in both systems. No stale data, no manual imports.
Business productivity
Braze to Google Sheets integration — real-time, two-way sync
Keep Braze and Google Sheets in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
Case study
Migrated from Mulesoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Braze and Google Sheets
Stop re-entering the same information in Braze and Google Sheets: Stacksync keeps the records they share consistent in real time, in both directions.
Two tools in the daily stack often hold overlapping information: the same people, the same companies, or the same pieces of work, described twice. The tools do different jobs, so consolidating is not the answer; the overlap just needs to stop drifting.
Stacksync syncs Segments, Campaigns, Canvases, Subscription Groups in Braze with Ranges, Named ranges, Cell values, Spreadsheets in Google Sheets in real time. You choose which records overlap, map the fields that should match, and pick a direction or let changes flow both ways. From then on, an update made in either tool is reflected in the other within seconds, without exports or copy-paste.
Because the sync is field-level, each tool keeps its own extras; only the shared data is held in agreement.
Common use cases
- Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
- Sync audience membership computed in the warehouse into Braze segments for targeting.
- Prototype an integration by syncing a sheet before committing to a database schema.
- Give ops and finance teams an editable spreadsheet view of CRM or database records, with edits written back to the source.
Where one tool produces events: mirror them in the other
Payments, replies, messages, or tickets created in one tool can create or update matching records in the other, keeping context in one place.
Where Google Sheets is where the team documents or plans: keep its data fed
Information that originates in Braze stays current in Google Sheets instead of going stale after a one-time paste.
Handoffs between teams
When work started in one tool continues in the other, the shared fields travel with it automatically.
What you can sync between Braze and Google Sheets
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Braze objects | Google Sheets objects | |
|---|---|---|
| Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. | Ranges Addressed in A1 notation for batched reads and writes. | |
| Subscription Groups Channel-level opt-in states synced with consent records in other systems. | Named ranges Stable references that keep sync mappings valid when the grid moves. | |
| Content Blocks Reusable message content referenced across campaigns. | Cell values Untyped by default, so syncs handle type coercion for dates and numbers. | |
| Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. | Spreadsheets The file-level container a sync connects to, identified by spreadsheet ID. | |
| Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. | Sheets (tabs) Individual worksheets, typically mapped one-to-one to a synced table. | |
| Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. | Rows Treated as records; a header row usually defines field names. |
What ships with Braze ⇄ Google Sheets
Connect Braze and Google Sheets for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Google Sheets connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Braze or Google Sheets data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Braze or Google Sheets record.
Observability
Monitoring
Track your Braze ⇄ Google Sheets sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Braze and Google Sheets.
How the Braze and Google Sheets connectors work
Braze
- Integration surface
- REST API
- Authentication
- REST API keys scoped to specific endpoints, issued per workspace
- Change detection
- Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
- Capabilities
- read · write
- Rate limits
- Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
Google Sheets
- Integration surface
- REST API (Google Sheets API), with file-level change signals available through the Drive API
- Authentication
- OAuth 2.0 (user consent) or Google service accounts
- Change detection
- Polling; the Sheets API has no cell-level webhooks, and Drive push notifications only signal file-level changes
- Capabilities
- read · write
- Rate limits
- Subject to per-minute read and write quotas per project and per user, so large syncs are batched.
How it works
How to connect Braze to Google Sheets — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Braze and Google Sheets with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Braze
connected
Google Sheets
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Braze and Google Sheets objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Braze ⇄ Google SheetsCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Braze Google SheetsCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Braze and Google Sheets integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Braze and Google Sheets: authenticate both systems, choose the objects to sync (such as Braze's Canvases and Subscription Groups), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
-
Common patterns for Braze and Google Sheets: Where one tool produces events: mirror them in the other; Where Google Sheets is where the team documents or plans: keep its data fed; Handoffs between teams. Payments, replies, messages, or tickets created in one tool can create or update matching records in the other, keeping context in one place.
-
Braze: REST API. Authentication: REST API keys scoped to specific endpoints, issued per workspace. Google Sheets: REST API (Google Sheets API), with file-level change signals available through the Drive API. Authentication: OAuth 2.0 (user consent) or Google service accounts. Stacksync manages authentication, retries, and rate limits on both sides.
-
Braze: Profiles can be addressed by external ID, Braze ID, or user aliases, and identity resolution across these matters when merging data from other systems. Google Sheets: A spreadsheet is capped at 10 million cells across all of its tabs, which bounds how much data a sheet-based sync can hold. Stacksync's field mapping accounts for these differences between Braze and Google Sheets without custom code.
-
Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Braze and Google Sheets records are not retained after a sync operation.
SECURITY
Security teams love Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Google Sheets.
Popular · 8 of 386
-
Braze ⇄ SendGrid -
Braze ⇄ Twilio -
Braze ⇄ GitHub -
Braze ⇄ Atlassian - Google Sheets ⇄ Atlassian
-
Google Sheets ⇄ ConnectWise -
Google Sheets ⇄ Aviato -
Google Sheets ⇄ Customer.io
No integrations match .
