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Business productivity ⇄ Database

Braze to Google Cloud Spanner integration — real-time, two-way sync

Keep Braze and Google Cloud Spanner in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and Google Cloud Spanner

Mirror Braze's data into Google Cloud Spanner so your own code can read and write it like any other table, with changes flowing both ways in seconds.

Engineers integrate with tools like Braze through APIs, which means auth, pagination, rate limits, webhooks, and retry logic, all maintained forever and all different for every tool. Meanwhile the data would be trivial to use if it simply lived in Google Cloud Spanner.

Stacksync mirrors Custom Events, Purchases, Segments, Campaigns from Braze into Interleaved tables, Secondary indexes, Change streams, Views in Google Cloud Spanner and keeps both sides in sync in real time. Your services query the database directly, and inserts or updates your code makes flow back into Braze, so the tool and the database never disagree.

Common use cases

  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • Consolidate data from a globally distributed Spanner deployment into regional business systems.
  • Push billing or entitlement changes from finance tools into Spanner tables the application reads at runtime.

React to changes as they happen

Updates in Braze arrive as row changes in Google Cloud Spanner, so triggers, jobs, and services can respond in near real time.

One integration pattern for the whole stack

Every synced tool looks the same from the database, so each new integration is configuration, not a new codebase.

Read Braze with a query

Records from Braze are ordinary rows in Google Cloud Spanner; join them, index them, and use them in application logic without touching the vendor API.

What you can sync between Braze and Google Cloud Spanner

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Google Cloud Spanner objects
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Change streams Capture inserts, updates, and deletes for log-style change data capture.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Views Read-only projections useful for shaping data before it leaves Spanner.
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Databases Top-level containers that scope schema and sync configuration.
Purchases Transaction records logged against profiles for revenue-based targeting. Tables Relational tables mapped one-to-one to sync targets.
Segments Audience definitions read for membership export and campaign targeting. Rows The unit of read and write in each sync cycle, keyed by primary key.
Campaigns Message sends whose metadata and analytics are read for reporting. Interleaved tables Child rows physically co-located with parents; synced as related records.
What ships with Braze ⇄ Google Cloud Spanner

Connect Braze and Google Cloud Spanner for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Google Cloud Spanner connection.

Real-time

Two-way sync

Changes in Braze or Google Cloud Spanner instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Google Cloud Spanner data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Google Cloud Spanner record.

Observability

Monitoring

Track your Braze ⇄ Google Cloud Spanner sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Google Cloud Spanner.

How the Braze and Google Cloud Spanner connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Google Cloud Spanner

Integration surface
gRPC/REST client API with SQL query surface (GoogleSQL and PostgreSQL-interface dialects)
Authentication
Google Cloud IAM (service accounts)
Change detection
Change streams (log-style CDC), or timestamp-based polling queries
Capabilities
read · write · CDC
Rate limits
Throughput is bounded by the instance's provisioned compute capacity rather than a fixed API quota.
How it works

How to connect Braze to Google Cloud Spanner — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Google Cloud Spanner with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Google Cloud Spanner connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Google Cloud Spanner objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Google Cloud Spanner
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Google Cloud Spanner
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Braze and Google Cloud Spanner integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Google Cloud Spanner.

Popular · 8 of 386
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