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Business productivity ⇄ Database

Braze to SQL Server integration — real-time, two-way sync

Keep Braze and SQL Server in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and SQL Server

Mirror Braze's data into SQL Server so your own code can read and write it like any other table, with changes flowing both ways in seconds.

Engineers integrate with tools like Braze through APIs, which means auth, pagination, rate limits, webhooks, and retry logic, all maintained forever and all different for every tool. Meanwhile the data would be trivial to use if it simply lived in SQL Server.

Stacksync mirrors Users, Custom Attributes, Custom Events, Purchases from Braze into Stored Procedures, Databases, Schemas, Tables in SQL Server and keeps both sides in sync in real time. Your services query the database directly, and inserts or updates your code makes flow back into Braze, so the tool and the database never disagree.

Common use cases

  • Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
  • Sync audience membership computed in the warehouse into Braze segments for targeting.
  • Expose SaaS records as SQL Server tables that existing SSRS reports and internal apps can query
  • Mirror on-premises ERP data held in SQL Server into cloud CRM and support systems

One integration pattern for the whole stack

Every synced tool looks the same from the database, so each new integration is configuration, not a new codebase.

Read Braze with a query

Records from Braze are ordinary rows in SQL Server; join them, index them, and use them in application logic without touching the vendor API.

Automate Braze from your codebase

Write to the synced tables in SQL Server and Stacksync propagates the change into Braze, replacing custom integration code.

What you can sync between Braze and SQL Server

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects SQL Server objects
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Views Read-side projections used as outbound sync sources.
Purchases Transaction records logged against profiles for revenue-based targeting. Columns Field-level mapping targets with T-SQL types.
Segments Audience definitions read for membership export and campaign targeting. Primary and Unique Keys Match keys for idempotent upserts and conflict handling.
Campaigns Message sends whose metadata and analytics are read for reporting. CDC Change Tables System-populated tables holding captured inserts, updates, and deletes for consumers.
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Stored Procedures T-SQL logic that can validate or post-process synced rows.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Databases Instance-level databases that scope a sync's reads and writes.
What ships with Braze ⇄ SQL Server

Connect Braze and SQL Server for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–SQL Server connection.

Real-time

Two-way sync

Changes in Braze or SQL Server instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or SQL Server data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or SQL Server record.

Observability

Monitoring

Track your Braze ⇄ SQL Server sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and SQL Server.

How the Braze and SQL Server connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

SQL Server

Integration surface
SQL over the TDS wire protocol (Tabular Data Stream), via ODBC/JDBC/ADO.NET drivers
Authentication
Database credentials entered as a connection string or as parameters (host/user/password) in the Create New Sync page
Change detection
SQL Server Native Change Data Capture (CDC); a DBA runs a one-time setup script with sysadmin privileges to enable CDC and create Stacksync wrapper procedures
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput depends on instance resources, licensing tier, and connection limits
SQL Server setup guide
How it works

How to connect Braze to SQL Server — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and SQL Server with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    SQL Server connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and SQL Server objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ SQL Server
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze SQL Server
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze and SQL Server integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and SQL Server.

Popular · 8 of 386
All Braze integrations All SQL Server integrations Browse all integrations
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