Skip to content
Business productivity ⇄ Data warehouse

Braze to Google Cloud Platform integration — real-time, two-way sync

Keep Braze and Google Cloud Platform in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from Mulesoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Braze and Google Cloud Platform

Get the data locked inside Braze into Google Cloud Platform as live tables, and send results back where Braze can use them, without writing a pipeline.

Whatever Braze is used for, it accumulates data the rest of the company wants to analyze, and that data usually sits behind an API rather than in the warehouse. Building and babysitting an extraction pipeline is the tax most teams pay for it.

Stacksync syncs Users, Custom Attributes, Custom Events, Purchases from Braze into tables in Google Cloud Platform continuously, handling schema, rate limits, and retries. Because the sync is bi-directional, results computed in Google Cloud Platform can also be written back into fields in Braze where the tool can use them.

Common use cases

  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • Publish change events to Pub/Sub so downstream services react to record updates as they happen.

Cross-tool reporting

Combine Braze's data with data from every other synced system to answer questions no single tool can.

Where Braze accepts updates: operational write-back

Segments, scores, or reference values computed in Google Cloud Platform sync back onto records in Braze, putting analysis where the work happens.

History that outlives the tool

A continuously synced copy in Google Cloud Platform preserves a queryable record even as data ages out of Braze or gets changed inside it.

What you can sync between Braze and Google Cloud Platform

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Google Cloud Platform objects
Segments Audience definitions read for membership export and campaign targeting. BigQuery datasets Namespaces that group tables; syncs target tables within a dataset.
Campaigns Message sends whose metadata and analytics are read for reporting. BigQuery tables The primary analytics destination, written through load jobs or the Storage Write API and queried with SQL.
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Cloud SQL databases Managed Postgres, MySQL, and SQL Server instances synced like ordinary relational databases.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Cloud Storage objects Staging area for file-based bulk loads into BigQuery and other services.
Content Blocks Reusable message content referenced across campaigns. Pub/Sub topics Event streams used to move change events between systems in near real time.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Firestore documents Document data read and written through the Firestore API for app-facing syncs.
What ships with Braze ⇄ Google Cloud Platform

Connect Braze and Google Cloud Platform for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Google Cloud Platform connection.

Real-time

Two-way sync

Changes in Braze or Google Cloud Platform instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Google Cloud Platform data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Google Cloud Platform record.

Observability

Monitoring

Track your Braze ⇄ Google Cloud Platform sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Google Cloud Platform.

How the Braze and Google Cloud Platform connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Google Cloud Platform

Integration surface
Per-service REST and gRPC APIs; BigQuery speaks SQL and Cloud SQL exposes standard database wire protocols
Authentication
IAM service accounts with OAuth 2.0 tokens
Change detection
Varies by service: log-based CDC on Cloud SQL (logical replication or binlog, also via Datastream), Pub/Sub for event delivery, polling for BigQuery tables
Capabilities
read · write · CDC · webhooks
Rate limits
Quotas are set per service and per project; BigQuery, Pub/Sub, and Cloud SQL each enforce their own limits
How it works

How to connect Braze to Google Cloud Platform — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Google Cloud Platform with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Google Cloud Platform connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Google Cloud Platform objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Google Cloud Platform
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Google Cloud Platform
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Braze and Google Cloud Platform integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Google Cloud Platform.

Popular · 8 of 386
All Braze integrations All Google Cloud Platform integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own