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Data warehouse ⇄ Business productivity

Azure Synapse Analytics to Braze integration — real-time, two-way sync

Keep Azure Synapse Analytics and Braze in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure Synapse Analytics and Braze

Get the data locked inside Braze into Azure Synapse Analytics as live tables, and send results back where Braze can use them, without writing a pipeline.

Whatever Braze is used for, it accumulates data the rest of the company wants to analyze, and that data usually sits behind an API rather than in the warehouse. Building and babysitting an extraction pipeline is the tax most teams pay for it.

Stacksync syncs Canvases, Subscription Groups, Content Blocks, Users from Braze into tables in Azure Synapse Analytics continuously, handling schema, rate limits, and retries. Because the sync is bi-directional, results computed in Azure Synapse Analytics can also be written back into fields in Braze where the tool can use them.

Common use cases

  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • Load CRM and ERP records into Synapse dedicated SQL pool tables for enterprise reporting.
  • Publish warehouse aggregates (account health scores, LTV) from Synapse back into operational tools like a CRM.

Cross-tool reporting

Combine Braze's data with data from every other synced system to answer questions no single tool can.

Where Braze accepts updates: operational write-back

Segments, scores, or reference values computed in Azure Synapse Analytics sync back onto records in Braze, putting analysis where the work happens.

History that outlives the tool

A continuously synced copy in Azure Synapse Analytics preserves a queryable record even as data ages out of Braze or gets changed inside it.

What you can sync between Azure Synapse Analytics and Braze

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure Synapse Analytics objects Braze objects
Tables (dedicated SQL pool) Distributed warehouse tables that serve as sync destinations for analytics workloads. Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis.
External tables Tables over files in the data lake, queried through serverless SQL and often read-only in syncs. Subscription Groups Channel-level opt-in states synced with consent records in other systems.
Views Curated projections used when downstream tools should not read base tables directly. Content Blocks Reusable message content referenced across campaigns.
Schemas Namespaces that separate staging, integration, and presentation layers. Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target.
Materialized views Precomputed aggregates that speed reads of frequently synced result sets. Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization.
SQL pools Dedicated or serverless compute contexts that determine how and where queries run. Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases.
What ships with Azure Synapse Analytics ⇄ Braze

Connect Azure Synapse Analytics and Braze for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Synapse Analytics–Braze connection.

Real-time

Two-way sync

Changes in Azure Synapse Analytics or Braze instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure Synapse Analytics or Braze data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure Synapse Analytics or Braze record.

Observability

Monitoring

Track your Azure Synapse Analytics ⇄ Braze sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure Synapse Analytics and Braze.

How the Azure Synapse Analytics and Braze connectors work

Azure Synapse Analytics

Integration surface
SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint
Authentication
SQL authentication or Microsoft Entra ID
Change detection
Polling on watermark columns; Synapse SQL pools do not expose log-based CDC for downstream consumers
Capabilities
read · write

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
How it works

How to connect Azure Synapse Analytics to Braze — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure Synapse Analytics and Braze with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure Synapse Analytics connected
    Braze connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure Synapse Analytics and Braze objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure Synapse Analytics ⇄ Braze
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure Synapse Analytics Braze
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Azure Synapse Analytics and Braze integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Azure Synapse Analytics and Braze.

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