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Business productivity

Braze to Front integration — real-time, two-way sync

Keep Braze and Front in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from Mulesoft
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Why teams connect Braze and Front

Stop re-entering the same information in Braze and Front: Stacksync keeps the records they share consistent in real time, in both directions.

Two tools in the daily stack often hold overlapping information: the same people, the same companies, or the same pieces of work, described twice. The tools do different jobs, so consolidating is not the answer; the overlap just needs to stop drifting.

Stacksync syncs Custom Attributes, Custom Events, Purchases, Segments in Braze with Tags, Teammates, Channels, Conversations in Front in real time. You choose which records overlap, map the fields that should match, and pick a direction or let changes flow both ways. From then on, an update made in either tool is reflected in the other within seconds, without exports or copy-paste.

Because the sync is field-level, each tool keeps its own extras; only the shared data is held in agreement.

Common use cases

  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • Keep Front contacts and accounts aligned with CRM contacts and accounts in both directions.
  • Mirror conversations tagged for escalation into engineering trackers through the synced database.

Where Front is where the team documents or plans: keep its data fed

Information that originates in Braze stays current in Front instead of going stale after a one-time paste.

Handoffs between teams

When work started in one tool continues in the other, the shared fields travel with it automatically.

Where both tools track people or companies: one consistent record

Contact and company details corrected in either tool update the other, so nobody works from the old version.

What you can sync between Braze and Front

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Front objects
Content Blocks Reusable message content referenced across campaigns. Channels Connected addresses (email, SMS, chat); define where messages originate and send from.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Conversations The central threaded unit that messages, comments, and tags attach to; synced for support analytics.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Messages Inbound and outbound emails, chats, and SMS within a conversation; read out for response-time reporting.
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Comments Internal team notes on conversations; usually read-only in syncs.
Purchases Transaction records logged against profiles for revenue-based targeting. Contacts People across channels; matched to CRM contacts, with custom fields carrying external context.
Segments Audience definitions read for membership export and campaign targeting. Accounts Company groupings of contacts; kept aligned with CRM accounts.
What ships with Braze ⇄ Front

Connect Braze and Front for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Front connection.

Real-time

Two-way sync

Changes in Braze or Front instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Front data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Front record.

Observability

Monitoring

Track your Braze ⇄ Front sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Front.

How the Braze and Front connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Front

Integration surface
REST API (Core API)
Authentication
OAuth authorization via the Stacksync UI ("Connections" > "create new connection" > "Front" > "Authorize") — no coding required
Change detection
Application webhooks and rule-triggered webhooks, with the events endpoint available for polling
Capabilities
read · write · webhooks
Rate limits
Request limits vary by plan.
Front setup guide
How it works

How to connect Braze to Front — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Front with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Front connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Front objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Front
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Front
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Braze and Front integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Front.

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