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Business productivity ⇄ CRM

Braze to Folk CRM integration — real-time, two-way sync

Keep Braze and Folk CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and Folk CRM

Sync what happens in Braze with the customer records in Folk CRM, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Campaigns, Canvases, Subscription Groups, Content Blocks in Braze to Groups, Custom fields, Notes, Reminders in Folk CRM with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Folk CRM, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • Sync audience membership computed in the warehouse into Braze segments for targeting.
  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Sync folk people and companies with a marketing or outbound tool so outreach lists stay current.
  • Push enriched contact data from a data warehouse into folk custom fields.

Where Braze runs outreach

Prospects, sends, and replies sync into Folk CRM, keeping lead status current without manual imports.

Where Braze supplies contact or company data

Enriched fields land directly on records in Folk CRM, and refreshes keep them from going stale.

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in Folk CRM, so revenue context lives with the relationship.

What you can sync between Braze and Folk CRM

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Folk CRM objects
Content Blocks Reusable message content referenced across campaigns. Notes Free-text context attached to people and companies, readable for reporting.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Reminders Follow-up items that can be created from external triggers.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. People Contact records; the primary entity synced with outreach and enrichment tools.
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Companies Organization records linked to people and kept aligned with billing or CS systems.
Purchases Transaction records logged against profiles for revenue-based targeting. Groups Shared workspaces that organize contacts; group membership is often the field integrations act on.
Segments Audience definitions read for membership export and campaign targeting. Custom fields Group-scoped attributes that receive enriched or computed values from external systems.
What ships with Braze ⇄ Folk CRM

Connect Braze and Folk CRM for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Folk CRM connection.

Real-time

Two-way sync

Changes in Braze or Folk CRM instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Folk CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Folk CRM record.

Observability

Monitoring

Track your Braze ⇄ Folk CRM sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Folk CRM.

How the Braze and Folk CRM connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Folk CRM

Integration surface
REST API
Authentication
API key (Bearer token)
Change detection
Webhook subscriptions for record events, with polling of list endpoints as a fallback
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Braze to Folk CRM — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Folk CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Folk CRM connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Folk CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Folk CRM
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Folk CRM
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze and Folk CRM integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Folk CRM.

Popular · 8 of 386
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