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CRM ⇄ Business productivity

Apollo.io to SendGrid integration — real-time, two-way sync

Keep Apollo.io and SendGrid in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Apollo.io and SendGrid

Sync what happens in SendGrid with the customer records in Apollo.io, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever SendGrid holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Single Sends, Unsubscribe Groups, Email Activity, Contacts in SendGrid to Sequences, Deals (Opportunities), Tasks and calls, Custom fields in Apollo.io with bi-directional, real-time sync. Activity and record changes in SendGrid update the matching contact or account in Apollo.io, and CRM data flows the other way wherever SendGrid can store and use it.

Common use cases

  • Keep product-usage attributes from an operational database updated on SendGrid contacts to drive lifecycle segments
  • Reconcile transactional email activity with support tickets so agents see what a customer was sent
  • Push CRM opportunity stages back into Apollo so reps see pipeline context while sequencing.
  • Land sequence enrollment status and outcomes in a warehouse for outbound performance reporting.

Where SendGrid supplies contact or company data

Enriched fields land directly on records in Apollo.io, and refreshes keep them from going stale.

Where SendGrid processes payments

Charges, refunds, and subscription changes appear on the account in Apollo.io, so revenue context lives with the relationship.

Where SendGrid can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Apollo.io sync into SendGrid, so people working there have the context without switching tools.

What you can sync between Apollo.io and SendGrid

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Apollo.io objects SendGrid objects
Deals (Opportunities) Pipeline records that can be read and written to keep Apollo aligned with the CRM of record. Single Sends One-off marketing campaigns whose stats are read back for reporting.
Tasks and calls Rep activity records synced for activity reporting and coaching workflows. Unsubscribe Groups Synced with incremental and full sync per the Stacksync docs.
Custom fields Account- and contact-level custom attributes mapped field-by-field in a sync. Email Activity Synced with incremental and full sync per the Stacksync docs.
Contacts People saved to your Apollo account, synced with emails, phone numbers, and enrichment fields. Contacts Marketing recipients upserted from CRM or database records, including custom field values.
Accounts Company records with firmographic attributes, matched to CRM accounts during sync. List Synced with incremental and full sync per the Stacksync docs.
People (database records) Prospects from Apollo's global database, pulled into downstream systems once enriched or saved. Segments Query-based contact groups whose membership SendGrid computes from contact fields.
What ships with Apollo.io ⇄ SendGrid

Connect Apollo.io and SendGrid for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Apollo.io–SendGrid connection.

Real-time

Two-way sync

Changes in Apollo.io or SendGrid instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Apollo.io or SendGrid data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Apollo.io or SendGrid record.

Observability

Monitoring

Track your Apollo.io ⇄ SendGrid sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Apollo.io and SendGrid.

How the Apollo.io and SendGrid connectors work

Apollo.io

Integration surface
REST API
Authentication
API key (passed in request headers); master keys unlock account-wide endpoints
Change detection
Polling on updated-at timestamps; webhook callbacks exist only for delivering asynchronous enrichment results, not as a general change-event stream
Capabilities
read · write
Rate limits
Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls

SendGrid

Integration surface
REST API (v3)
Authentication
API key (create in SendGrid Settings > API Keys with Custom Access / Full Access for the objects to sync; key begins with "SG")
Change detection
Event Webhook posts delivery and engagement events (processed, delivered, open, click, bounce, spam report) to an HTTP endpoint; contact and list changes are detected by polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits; contact upserts are batched, asynchronous jobs rather than per-row writes
SendGrid setup guide
How it works

How to connect Apollo.io to SendGrid — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Apollo.io and SendGrid with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Apollo.io connected
    SendGrid connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Apollo.io and SendGrid objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Apollo.io ⇄ SendGrid
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Apollo.io SendGrid
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Apollo.io and SendGrid integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Apollo.io and SendGrid.

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