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CRM ⇄ Business productivity

Apollo.io to Braze integration — real-time, two-way sync

Keep Apollo.io and Braze in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Apollo.io and Braze

Sync what happens in Braze with the customer records in Apollo.io, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Content Blocks, Users, Custom Attributes, Custom Events in Braze to Contacts, Accounts, People (database records), Sequences in Apollo.io with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Apollo.io, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • Sync audience membership computed in the warehouse into Braze segments for targeting.
  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Push CRM opportunity stages back into Apollo so reps see pipeline context while sequencing.
  • Land sequence enrollment status and outcomes in a warehouse for outbound performance reporting.

Where Braze supplies contact or company data

Enriched fields land directly on records in Apollo.io, and refreshes keep them from going stale.

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in Apollo.io, so revenue context lives with the relationship.

Where Braze can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Apollo.io sync into Braze, so people working there have the context without switching tools.

What you can sync between Apollo.io and Braze

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Apollo.io objects Braze objects
Sequences Outreach cadences (emailer campaigns in the API); enrollment status is read to track which contacts are being worked. Content Blocks Reusable message content referenced across campaigns.
Deals (Opportunities) Pipeline records that can be read and written to keep Apollo aligned with the CRM of record. Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target.
Tasks and calls Rep activity records synced for activity reporting and coaching workflows. Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization.
Custom fields Account- and contact-level custom attributes mapped field-by-field in a sync. Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases.
Contacts People saved to your Apollo account, synced with emails, phone numbers, and enrichment fields. Purchases Transaction records logged against profiles for revenue-based targeting.
Accounts Company records with firmographic attributes, matched to CRM accounts during sync. Segments Audience definitions read for membership export and campaign targeting.
What ships with Apollo.io ⇄ Braze

Connect Apollo.io and Braze for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Apollo.io–Braze connection.

Real-time

Two-way sync

Changes in Apollo.io or Braze instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Apollo.io or Braze data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Apollo.io or Braze record.

Observability

Monitoring

Track your Apollo.io ⇄ Braze sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Apollo.io and Braze.

How the Apollo.io and Braze connectors work

Apollo.io

Integration surface
REST API
Authentication
API key (passed in request headers); master keys unlock account-wide endpoints
Change detection
Polling on updated-at timestamps; webhook callbacks exist only for delivering asynchronous enrichment results, not as a general change-event stream
Capabilities
read · write
Rate limits
Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
How it works

How to connect Apollo.io to Braze — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Apollo.io and Braze with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Apollo.io connected
    Braze connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Apollo.io and Braze objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Apollo.io ⇄ Braze
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Apollo.io Braze
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Apollo.io and Braze integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Apollo.io and Braze.

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