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Database ⇄ CRM

Airtable to Gladly integration — real-time, two-way sync

Keep Airtable and Gladly in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Airtable and Gladly

Treat Gladly like part of your database: its records live in Airtable as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in Airtable, where it can be queried and joined like everything else.

Stacksync mirrors Conversations, Conversation items, Agents, Topics from Gladly into Records, Fields, Views, Linked records in Airtable with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Gladly with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • Mirror conversations and topics into a warehouse for CX analytics and staffing models.
  • Keep customer attributes such as loyalty tier and lifetime value synced from a warehouse into Gladly profiles for routing and prioritization.
  • Write cleaned records edited in Airtable back to the source system of record, keeping both sides consistent in near real time.
  • Use Airtable as a lightweight front end for product catalogs or inventory stored in an ERP or warehouse database.

Product events onto CRM records

Signup, usage, or lifecycle changes written to Airtable sync onto the matching records in Gladly, giving go-to-market teams live product context.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the Gladly API, limits, and retries.

Trigger workflows from CRM changes

Field and stage updates in Gladly arrive as row changes in Airtable, ready to drive jobs and notifications.

What you can sync between Airtable and Gladly

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Airtable objects Gladly objects
Attachments File fields exposed as expiring URLs that syncs can mirror to other systems. Agents User records used to attribute work in CX analytics.
Collaborators User fields useful for mapping record ownership to accounts in a CRM or database. Topics Categorization applied to conversations; the key dimension for contact-driver reporting.
Bases Top-level containers; each base has its own API endpoint and schema. Tasks Follow-up work items created from external triggers or synced for workload reporting.
Tables Map to sync tables; schema is readable through the base metadata endpoints. Customer profiles The central entity; merges identifiers like email, phone, and order IDs, which syncs use for matching.
Records The row-level unit created, updated, and deleted during syncs, identified by rec-prefixed IDs. Conversations Each customer's continuous timeline; status and outcomes sync to CRMs and warehouses.
Fields Typed columns including linked records, lookups, and rollups; computed fields are read-only in syncs. Conversation items Individual messages across voice, SMS, chat, and email attached to the conversation.
What ships with Airtable ⇄ Gladly

Connect Airtable and Gladly for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Airtable–Gladly connection.

Real-time

Two-way sync

Changes in Airtable or Gladly instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Airtable or Gladly data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Airtable or Gladly record.

Observability

Monitoring

Track your Airtable ⇄ Gladly sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Airtable and Gladly.

How the Airtable and Gladly connectors work

Airtable

Integration surface
REST API (per-base Web API plus metadata and webhooks endpoints)
Authentication
OAuth (Airtable OAuth grant to specific bases or all resources); the authorizing user must have a `creator` role, since only creator roles can create webhooks
Change detection
Incremental updates: changes in Airtable are detected and synced efficiently in realtime (webhook-based — creator role required to create webhooks); formula fields don't emit change events and are re-synced every hour
Capabilities
read · write · CDC · webhooks
Rate limits
The Web API enforces a per-base limit of 5 requests per second.
Airtable setup guide

Gladly

Integration surface
REST API
Authentication
API tokens used with basic authentication tied to an agent email
Change detection
Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Airtable to Gladly — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Airtable and Gladly with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Airtable connected
    Gladly connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Airtable and Gladly objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Airtable ⇄ Gladly
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Airtable Gladly
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Airtable and Gladly integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Airtable and Gladly.

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