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CRM ⇄ Database

Affinity to Google AlloyDB integration — real-time, two-way sync

Keep Affinity and Google AlloyDB in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Affinity and Google AlloyDB

Treat Affinity like part of your database: its records live in Google AlloyDB as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in Google AlloyDB, where it can be queried and joined like everything else.

Stacksync mirrors Organizations, Opportunities, Field Values, Notes from Affinity into Views, Materialized Views, Indexes, Sequences in Google AlloyDB with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Affinity with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • Keep introductions and relationship data from Affinity aligned with outreach tools used by the team.
  • Sync notes and reminders into project or task systems used outside the deal team.
  • Migrate workloads from self-managed Postgres while keeping existing syncs pointed at a compatible endpoint.
  • Mirror CRM objects into AlloyDB tables so product and internal tools query customer data with plain SQL.

Product events onto CRM records

Signup, usage, or lifecycle changes written to Google AlloyDB sync onto the matching records in Affinity, giving go-to-market teams live product context.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the Affinity API, limits, and retries.

Trigger workflows from CRM changes

Field and stage updates in Affinity arrive as row changes in Google AlloyDB, ready to drive jobs and notifications.

What you can sync between Affinity and Google AlloyDB

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Affinity objects Google AlloyDB objects
Persons Contact records enriched with relationship intelligence, synced with CRMs and outreach tools. Materialized Views Precomputed aggregates refreshed and synced outward on a schedule.
Organizations Company records matched to accounts in other systems by domain. Indexes Keep sync key lookups fast on high-volume tables.
Opportunities Deal records tracked on lists and synced with pipeline reporting. Sequences ID generation relevant when external systems insert rows.
Field Values Custom field data, either global or scoped to a list, mapped field-by-field in syncs. Replication Slots Logical replication artifacts that back log-based change capture.
Notes Meeting and call notes synced for record-keeping in other systems. Databases Standard PostgreSQL databases within an AlloyDB cluster that syncs connect to.
Interactions Automatically captured emails and meetings, read for activity reporting. Schemas Namespaces used to separate synced SaaS data from application tables.
What ships with Affinity ⇄ Google AlloyDB

Connect Affinity and Google AlloyDB for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Affinity–Google AlloyDB connection.

Real-time

Two-way sync

Changes in Affinity or Google AlloyDB instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Affinity or Google AlloyDB data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Affinity or Google AlloyDB record.

Observability

Monitoring

Track your Affinity ⇄ Google AlloyDB sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Affinity and Google AlloyDB.

How the Affinity and Google AlloyDB connectors work

Affinity

Integration surface
REST API
Authentication
API key
Change detection
Webhook subscriptions for record events, supplemented by polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits

Google AlloyDB

Integration surface
SQL wire protocol (PostgreSQL-compatible), with connectivity through the AlloyDB Auth Proxy or private IP
Authentication
Database credentials or IAM database authentication
Change detection
Log-based CDC via PostgreSQL logical replication; polling on timestamp columns as a fallback
Capabilities
read · write · CDC
Rate limits
No API-style rate limits; throughput is bounded by instance size
How it works

How to connect Affinity to Google AlloyDB — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Affinity and Google AlloyDB with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Affinity connected
    Google AlloyDB connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Affinity and Google AlloyDB objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Affinity ⇄ Google AlloyDB
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Affinity Google AlloyDB
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Affinity and Google AlloyDB integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Affinity and Google AlloyDB.

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