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CRM ⇄ Business productivity

Gladly to Twilio integration — real-time, two-way sync

Keep Gladly and Twilio in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Gladly and Twilio

Sync what happens in Twilio with the customer records in Gladly, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Twilio holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Usage Records, Messages, Messaging Services, Calls in Twilio to Topics, Tasks, Customer profiles, Conversations in Gladly with bi-directional, real-time sync. Activity and record changes in Twilio update the matching contact or account in Gladly, and CRM data flows the other way wherever Twilio can store and use it.

Common use cases

  • Push Twilio usage records into a finance database for per-customer communication cost allocation.
  • Trigger outbound messages by writing rows to a synced database table instead of calling the Twilio API directly from application code.
  • Mirror conversations and topics into a warehouse for CX analytics and staffing models.
  • Keep customer attributes such as loyalty tier and lifetime value synced from a warehouse into Gladly profiles for routing and prioritization.

Where Twilio handles support or shared inboxes

Tickets and conversations attach to the right contact and account in Gladly, so sales sees open issues before the next call.

Where Twilio runs outreach

Prospects, sends, and replies sync into Gladly, keeping lead status current without manual imports.

Where Twilio supplies contact or company data

Enriched fields land directly on records in Gladly, and refreshes keep them from going stale.

What you can sync between Gladly and Twilio

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Gladly objects Twilio objects
Topics Categorization applied to conversations; the key dimension for contact-driver reporting. Flows Synced with incremental and full sync per the Stacksync docs.
Tasks Follow-up work items created from external triggers or synced for workload reporting. Usage Records Aggregated usage and spend data synced into finance systems for cost tracking.
Customer profiles The central entity; merges identifiers like email, phone, and order IDs, which syncs use for matching. Messages SMS, MMS, and WhatsApp messages with delivery status; synced to log outreach in CRMs and databases.
Conversations Each customer's continuous timeline; status and outcomes sync to CRMs and warehouses. Messaging Services Synced with incremental and full sync per the Stacksync docs.
Conversation items Individual messages across voice, SMS, chat, and email attached to the conversation. Calls Voice call records with duration and outcome, commonly mirrored to support and sales systems.
Agents User records used to attribute work in CX analytics. Incoming Phone Numbers Synced with incremental and full sync per the Stacksync docs.
What ships with Gladly ⇄ Twilio

Connect Gladly and Twilio for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Gladly–Twilio connection.

Real-time

Two-way sync

Changes in Gladly or Twilio instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Gladly or Twilio data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Gladly or Twilio record.

Observability

Monitoring

Track your Gladly ⇄ Twilio sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Gladly and Twilio.

How the Gladly and Twilio connectors work

Gladly

Integration surface
REST API
Authentication
API tokens used with basic authentication tied to an agent email
Change detection
Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits

Twilio

Integration surface
REST API (per-product APIs for Messaging, Voice, Conversations, Verify)
Authentication
Account SID + Auth Token (copied from Twilio Console Account Info and entered into the Stacksync Twilio connector)
Change detection
Status callback webhooks per message and call, plus polling of resource lists for backfill
Capabilities
read · write · webhooks
Twilio setup guide
How it works

How to connect Gladly to Twilio — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Gladly and Twilio with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Gladly connected
    Twilio connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Gladly and Twilio objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Gladly ⇄ Twilio
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Gladly Twilio
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Gladly and Twilio integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Gladly and Twilio.

Popular · 8 of 386
All Gladly integrations All Twilio integrations Browse all integrations
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