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CRM ⇄ Data warehouse

Freshsales to Starburst Enterprise integration — real-time, two-way sync

Keep Freshsales and Starburst Enterprise in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Freshsales and Starburst Enterprise

Sync Freshsales into Starburst Enterprise continuously and push warehouse results back onto CRM records, one two-way connection instead of two pipelines.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Deals, Tasks, Appointments, Notes from Freshsales land in Starburst Enterprise as live tables, updated within seconds, and columns computed in Starburst Enterprise write back to fields in Freshsales. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • Two-way sync of contacts and accounts between Freshsales and a Postgres database so product and data teams query CRM data with SQL.
  • Sync deals into a data warehouse for pipeline reporting alongside product usage data.
  • Consolidate reads from multiple databases behind a single connection instead of maintaining one integration per source
  • Write curated or reconciled results back to lakehouse tables through connectors that support inserts

Cleanup that sticks

Deduplication and normalization done in Starburst Enterprise can be written back, so warehouse-side cleanup actually fixes the CRM.

CRM analytics on live data

Accounts, contacts, and activity from Freshsales are queryable in Starburst Enterprise moments after they change, so dashboards stop lagging the reality they describe.

Scores and segments back on the record

Lead scores, churn risk, or usage segments computed in Starburst Enterprise appear as fields in Freshsales, where the people working accounts actually see them.

What you can sync between Freshsales and Starburst Enterprise

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Freshsales objects Starburst Enterprise objects
Products Catalog items attached to deals for line-level revenue data. Schemas Namespaces within a catalog, mirroring the underlying source's databases or schemas.
Contacts Person records carrying lifecycle stages; the main entity for two-way CRM syncs. Tables Queryable relations; writes pass through to sources whose connectors support them.
Accounts Company records kept aligned with billing, ERP, and warehouse tables. Views Engine-level SQL views used to shape federated data before syncing it out.
Deals Pipeline records synced to a warehouse for revenue reporting. Materialized views Precomputed results that make repeated sync reads cheaper.
Tasks Rep to-dos created from external triggers or synced for productivity reporting. Columns Typed per the Trino type system, mapped from each source's native types.
Appointments Scheduled meetings readable for activity analytics. Catalogs Each catalog maps to a connector (Iceberg, Hive, PostgreSQL, and others) exposing an external source.
What ships with Freshsales ⇄ Starburst Enterprise

Connect Freshsales and Starburst Enterprise for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Freshsales–Starburst Enterprise connection.

Real-time

Two-way sync

Changes in Freshsales or Starburst Enterprise instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Freshsales or Starburst Enterprise data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Freshsales or Starburst Enterprise record.

Observability

Monitoring

Track your Freshsales ⇄ Starburst Enterprise sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Freshsales and Starburst Enterprise.

How the Freshsales and Starburst Enterprise connectors work

Freshsales

Integration surface
REST API
Authentication
API key sent as a Token authorization header
Change detection
Polling with updated-at filters through views; outbound webhooks can be configured via workflow automations
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that vary by Freshworks plan

Starburst Enterprise

Integration surface
ANSI SQL over JDBC/ODBC drivers and the Trino client REST protocol
Authentication
Deployment-dependent: username/password, LDAP, OAuth 2.0, or Kerberos
Change detection
Query-based polling; Starburst is a query engine and exposes no change log of its own
Capabilities
read · write
Rate limits
Throughput is governed by cluster sizing and resource groups rather than API quotas
How it works

How to connect Freshsales to Starburst Enterprise — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Freshsales and Starburst Enterprise with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Freshsales connected
    Starburst Enterprise connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Freshsales and Starburst Enterprise objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Freshsales ⇄ Starburst Enterprise
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Freshsales Starburst Enterprise
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Freshsales and Starburst Enterprise integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Freshsales and Starburst Enterprise.

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