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Data warehouse ⇄ CRM

Exasol to HubSpot integration — real-time, two-way sync

Keep Exasol and HubSpot in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Exasol and HubSpot

Sync HubSpot into Exasol continuously and push warehouse results back onto CRM records, one two-way connection instead of two pipelines.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Goal, Owner, Pipeline, Stages from HubSpot land in Exasol as live tables, updated within seconds, and columns computed in Exasol write back to fields in HubSpot. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.
  • Write warehouse-computed lead and account scores back to HubSpot properties on a schedule or in near real time.
  • Load CRM and ERP records into Exasol tables on a schedule so analysts query fresh operational data.
  • Sync computed metrics or customer segments from Exasol back into a CRM for sales and marketing use (reverse ETL).

A single customer view

Join HubSpot's relationship data with billing, product, and support data in Exasol to build the customer picture the CRM alone cannot hold.

Cleanup that sticks

Deduplication and normalization done in Exasol can be written back, so warehouse-side cleanup actually fixes the CRM.

CRM analytics on live data

Accounts, contacts, and activity from HubSpot are queryable in Exasol moments after they change, so dashboards stop lagging the reality they describe.

What you can sync between Exasol and HubSpot

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Exasol objects HubSpot objects
Users and roles Grant read/write access for the dedicated integration account. Audit Synced with incremental and full sync per the Stacksync docs.
Schemas Namespaces that group the tables a sync reads from or writes into. Contact Synced with incremental and full sync per the Stacksync docs.
Tables Primary sync target; columnar relational tables written with standard SQL. Company Synced with incremental and full sync per the Stacksync docs.
Views Read-only query surfaces often used as curated sources for reverse ETL. Deal Synced with incremental and full sync per the Stacksync docs.
Virtual schemas Federated views over external sources; useful for deciding what needs physical replication. Line Item Synced with incremental and full sync per the Stacksync docs.
UDF scripts In-database functions that can transform synced data after load. Product Synced with incremental and full sync per the Stacksync docs.
What ships with Exasol ⇄ HubSpot

Connect Exasol and HubSpot for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Exasol–HubSpot connection.

Real-time

Two-way sync

Changes in Exasol or HubSpot instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Exasol or HubSpot data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Exasol or HubSpot record.

Observability

Monitoring

Track your Exasol ⇄ HubSpot sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Exasol and HubSpot.

How the Exasol and HubSpot connectors work

Exasol

Integration surface
SQL over JDBC/ODBC drivers and a WebSocket-based client protocol
Authentication
Database credentials (username and password)
Change detection
Polling with timestamp or key columns; Exasol does not expose a transaction-log change feed to clients
Capabilities
read · write
Rate limits
No API quota; concurrency is bounded by cluster resources and session limits

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide
How it works

How to connect Exasol to HubSpot — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Exasol and HubSpot with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Exasol connected
    HubSpot connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Exasol and HubSpot objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Exasol ⇄ HubSpot
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Exasol HubSpot
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Exasol and HubSpot integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Exasol and HubSpot.

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