Real-time
Two-way sync
Changes in Braze or Veeva CRM instantly reflect in both systems. No stale data, no manual imports.
Business productivity ⇄ CRM
Braze to Veeva CRM integration — real-time, two-way sync
Keep Braze and Veeva CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Migrated from Mulesoft
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Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Braze and Veeva CRM
Sync what happens in Braze with the customer records in Veeva CRM, in real time and in both directions.
The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.
Stacksync connects Content Blocks, Users, Custom Attributes, Custom Events in Braze to Key Messages and CLM Content, Territories and Alignments, Events, Approved Email Activity in Veeva CRM with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Veeva CRM, and CRM data flows the other way wherever Braze can store and use it.
Common use cases
- Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
- Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
- Sync HCP and HCO accounts between Veeva CRM and a customer master or MDM system to keep the customer master aligned.
- Replicate call and activity data into a warehouse for field-force effectiveness reporting.
Where Braze runs outreach
Prospects, sends, and replies sync into Veeva CRM, keeping lead status current without manual imports.
Where Braze supplies contact or company data
Enriched fields land directly on records in Veeva CRM, and refreshes keep them from going stale.
Where Braze processes payments
Charges, refunds, and subscription changes appear on the account in Veeva CRM, so revenue context lives with the relationship.
What you can sync between Braze and Veeva CRM
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Braze objects | Veeva CRM objects | |
|---|---|---|
| Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. | Key Messages and CLM Content Approved content presented during calls, referenced in activity data. | |
| Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. | Territories and Alignments Rep-to-account assignments, often fed from a roster or alignment system. | |
| Purchases Transaction records logged against profiles for revenue-based targeting. | Events Medical events and speaker programs managed through Veeva's events capabilities. | |
| Segments Audience definitions read for membership export and campaign targeting. | Approved Email Activity Sent-email records from Veeva Approved Email, used in engagement reporting. | |
| Campaigns Message sends whose metadata and analytics are read for reporting. | Accounts (HCPs and HCOs) Healthcare professionals and organizations; the central entity most syncs key on. | |
| Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. | Calls Recorded visits and interactions with HCPs, including samples dropped and key messages shown. |
What ships with Braze ⇄ Veeva CRM
Connect Braze and Veeva CRM for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Veeva CRM connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Braze or Veeva CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Braze or Veeva CRM record.
Observability
Monitoring
Track your Braze ⇄ Veeva CRM sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Braze and Veeva CRM.
How the Braze and Veeva CRM connectors work
Braze
- Integration surface
- REST API
- Authentication
- REST API keys scoped to specific endpoints, issued per workspace
- Change detection
- Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
- Capabilities
- read · write
- Rate limits
- Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
Veeva CRM
- Integration surface
- Salesforce-platform APIs (REST, SOAP, Bulk) for classic Veeva CRM; Vault REST API for Vault CRM
- Authentication
- OAuth 2.0
- Change detection
- Polling on record modification timestamps; platform event streams where the underlying org enables them
- Capabilities
- read · write
- Rate limits
- Subject to the underlying platform's API request allocations, which are contract-dependent.
How it works
How to connect Braze to Veeva CRM — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Braze and Veeva CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Braze
connected
Veeva CRM
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Braze and Veeva CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Braze ⇄ Veeva CRMCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Braze Veeva CRMCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Braze and Veeva CRM integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Braze and Veeva CRM: authenticate both systems, choose the objects to sync (such as Braze's Custom Attributes and Custom Events), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Braze and Veeva CRM: Where Braze runs outreach; Where Braze supplies contact or company data; Where Braze processes payments. Prospects, sends, and replies sync into Veeva CRM, keeping lead status current without manual imports.
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Braze: REST API. Authentication: REST API keys scoped to specific endpoints, issued per workspace. Veeva CRM: Salesforce-platform APIs (REST, SOAP, Bulk) for classic Veeva CRM; Vault REST API for Vault CRM. Authentication: OAuth 2.0. Stacksync manages authentication, retries, and rate limits on both sides.
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Braze: Profiles can be addressed by external ID, Braze ID, or user aliases, and identity resolution across these matters when merging data from other systems. Veeva CRM: Compliance-sensitive records such as sample transactions and consent carry validation rules that writes must respect. Stacksync's field mapping accounts for these differences between Braze and Veeva CRM without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Braze and Veeva CRM records are not retained after a sync operation.
SECURITY
Security teams love Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Veeva CRM.
Popular · 8 of 386
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Braze ⇄ Gladly -
Braze ⇄ Gorgias -
Braze ⇄ Infor CRM -
Braze ⇄ Insightly -
Veeva CRM ⇄ Lemlist -
Veeva CRM ⇄ Lusha -
Veeva CRM ⇄ Microsoft 365 -
Veeva CRM ⇄ Microsoft Dynamics 365
No integrations match .
