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Business productivity ⇄ CRM

Braze to SAP Sales Cloud integration — real-time, two-way sync

Keep Braze and SAP Sales Cloud in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and SAP Sales Cloud

Sync what happens in Braze with the customer records in SAP Sales Cloud, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Content Blocks, Users, Custom Attributes, Custom Events in Braze to Products, Service Tickets, Accounts, Contacts in SAP Sales Cloud with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in SAP Sales Cloud, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
  • Sync audience membership computed in the warehouse into Braze segments for targeting.
  • Replicate opportunities and quotes to a warehouse for pipeline and forecast reporting outside SAP analytics.
  • Keep marketing automation lists aligned with CRM contacts and lead status in both directions.

Where Braze supplies contact or company data

Enriched fields land directly on records in SAP Sales Cloud, and refreshes keep them from going stale.

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in SAP Sales Cloud, so revenue context lives with the relationship.

Where Braze can store CRM context: fields kept current

Owner, lifecycle stage, or account details from SAP Sales Cloud sync into Braze, so people working there have the context without switching tools.

What you can sync between Braze and SAP Sales Cloud

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects SAP Sales Cloud objects
Campaigns Message sends whose metadata and analytics are read for reporting. Activities Appointments, tasks, and calls exported for engagement reporting.
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Products Sellable item records typically mastered in the ERP and synced in.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Service Tickets Service requests synced with support tools where service scope is used.
Content Blocks Reusable message content referenced across campaigns. Accounts Corporate customer records synced with ERP business partners and marketing tools.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Contacts Person records linked to accounts, synced with marketing automation and enrichment sources.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Individual Customers B2C customer records used in consumer-facing sales processes.
What ships with Braze ⇄ SAP Sales Cloud

Connect Braze and SAP Sales Cloud for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–SAP Sales Cloud connection.

Real-time

Two-way sync

Changes in Braze or SAP Sales Cloud instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or SAP Sales Cloud data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or SAP Sales Cloud record.

Observability

Monitoring

Track your Braze ⇄ SAP Sales Cloud sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and SAP Sales Cloud.

How the Braze and SAP Sales Cloud connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

SAP Sales Cloud

Integration surface
OData API (v2) plus SOAP web services
Authentication
Basic auth or OAuth 2.0 (SAML bearer assertion)
Change detection
Polling on last-changed timestamps; event notifications can push change signals to an external endpoint
Capabilities
read · write · webhooks
How it works

How to connect Braze to SAP Sales Cloud — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and SAP Sales Cloud with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    SAP Sales Cloud connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and SAP Sales Cloud objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ SAP Sales Cloud
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze SAP Sales Cloud
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze and SAP Sales Cloud integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and SAP Sales Cloud.

Popular · 8 of 386
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