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Braze to Lusha integration — real-time data sync

Keep Braze and Lusha in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Migrated from Mulesoft
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Why teams connect Braze and Lusha

Flow Lusha data into Braze in real time — no exports, no schedulers, no custom scripts.

Lusha is a read-only source: Stacksync reads its data in real time and delivers it into Braze, so Braze always reflects the current state of Lusha — without exports, scripts, or schedulers.

Two tools in the daily stack often hold overlapping information: the same people, the same companies, or the same pieces of work, described twice. The tools do different jobs, so consolidating is not the answer; the overlap just needs to stop drifting.

Stacksync syncs Users, Custom Attributes, Custom Events, Purchases in Braze with Person Profiles, Company Profiles, Email Addresses, Phone Numbers in Lusha in real time. You choose which records overlap, map the fields that should match, and pick a direction or let changes flow both ways. From then on, an update made in either tool is reflected in the other within seconds, without exports or copy-paste.

Because the sync is field-level, each tool keeps its own extras; only the shared data is held in agreement.

Common use cases

  • Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
  • Sync audience membership computed in the warehouse into Braze segments for targeting.
  • Backfill missing phone numbers on an existing contact list stored in a database or warehouse.
  • Append firmographic company data to account records before territory or scoring runs.

Where both tools track people or companies: one consistent record

Contact and company details corrected in either tool update the other, so nobody works from the old version.

Where one tool produces events: mirror them in the other

Payments, replies, messages, or tickets created in one tool can create or update matching records in the other, keeping context in one place.

Where Lusha is where the team documents or plans: keep its data fed

Information that originates in Braze stays current in Lusha instead of going stale after a one-time paste.

What you can sync between Braze and Lusha

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Lusha objects
Purchases Transaction records logged against profiles for revenue-based targeting. Person Profiles Contact-level enrichment results (work emails, phone numbers, title, company) returned per lookup.
Segments Audience definitions read for membership export and campaign targeting. Company Profiles Firmographic records (industry, size, location) appended to account or company rows.
Campaigns Message sends whose metadata and analytics are read for reporting. Email Addresses Work emails written into CRM contact fields during enrichment.
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Phone Numbers Direct-dial and mobile numbers appended for outbound calling workflows.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Prospecting Results Search-based lists of people and companies matching filters, used to seed lead lists.
Content Blocks Reusable message content referenced across campaigns. Bulk Enrichment Requests Batch lookups that enrich multiple records per request, used to backfill large contact lists rather than one-off calls.
What ships with Braze ⇄ Lusha

Connect Braze and Lusha for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Lusha connection.

Real-time

Real-time sync

Changes in Braze or Lusha instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Lusha data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Lusha record.

Observability

Monitoring

Track your Braze ⇄ Lusha sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Lusha.

How the Braze and Lusha connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Lusha

Integration surface
REST API
Authentication
API key
Change detection
Not event-driven; data is fetched on demand per lookup, so syncs poll or trigger enrichment when source records change
Capabilities
read
Rate limits
Lookups consume credits and are subject to the platform's API rate limits.
How it works

How to connect Braze to Lusha — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Lusha with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Lusha connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Lusha objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Lusha
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Lusha
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Braze and Lusha integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

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