Skip to content
Business productivity ⇄ ERP

Braze to Linnworks integration — real-time, two-way sync

Keep Braze and Linnworks in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from Mulesoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Braze and Linnworks

Bridge the tools people work in and the system the business runs on: real-time, two-way sync between Braze and Linnworks.

The ERP holds the records the business is run on, and it is rarely where day-to-day work happens. Braze is closer to the work, and the two often need the same facts about the same people, organizations, and transactions. Bridging them by hand, or by nightly file transfer, leaves each side out of date for hours at a time.

Stacksync syncs Purchases, Segments, Campaigns, Canvases in Braze with Channel Listings, Returns & Refunds, Shipping Services, Open Orders in Linnworks bi-directionally and in real time, with field-level mapping and rules for which system wins on conflict. Changes made where the work happens reach the system of record within seconds, and the reverse.

Common use cases

  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • Sync orders from Linnworks into an ERP or accounting system as they are processed, without CSV exports
  • Keep stock levels consistent between Linnworks and external systems so multichannel listings stay aligned with sellable stock

Where Braze faces customers and Linnworks carries account records

Order, invoice, or account status from Linnworks appears alongside the customer in Braze, so front-line teams answer from live data.

Where Braze collects payments: transactions post through

Payment events sync into Linnworks as they occur, keeping the enterprise records current without manual entry.

Where Linnworks is the HR or people system of record

Worker and organization data from Linnworks stays current in Braze, so the tools people use daily reflect the org as it actually is.

What you can sync between Braze and Linnworks

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Linnworks objects
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Channel Listings Marketplace and webstore listing mappings tie channel products to internal SKUs.
Content Blocks Reusable message content referenced across campaigns. Returns & Refunds Post-sale records flow to finance and support systems.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Shipping Services Carrier and service definitions support label and tracking data in order syncs.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Open Orders Unshipped orders aggregated from sales channels sync into ERPs and fulfillment systems.
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Processed Orders Completed orders feed accounting and warehouse-based margin reporting.
Purchases Transaction records logged against profiles for revenue-based targeting. Stock Items SKU records keep product data aligned with ERPs and PIMs.
What ships with Braze ⇄ Linnworks

Connect Braze and Linnworks for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Linnworks connection.

Real-time

Two-way sync

Changes in Braze or Linnworks instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Linnworks data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Linnworks record.

Observability

Monitoring

Track your Braze ⇄ Linnworks sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Linnworks.

How the Braze and Linnworks connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Linnworks

Integration surface
REST API
Authentication
Application credentials and an install token exchanged for a session token
Change detection
Polling on order and stock endpoints
Capabilities
read · write
Rate limits
Per-endpoint rate limits apply on the Linnworks API
How it works

How to connect Braze to Linnworks — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Linnworks with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Linnworks connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Linnworks objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Linnworks
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Linnworks
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Braze and Linnworks integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Braze and Linnworks.

Popular · 8 of 386
All Braze integrations All Linnworks integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own