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Data warehouse ⇄ CRM

BigQuery to ZoomInfo integration — real-time data sync

Keep BigQuery and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect BigQuery and ZoomInfo

Flow ZoomInfo data into BigQuery in real time — no exports, no schedulers, no custom scripts.

ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into BigQuery, so BigQuery always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Scoops, Technographics, Company Hierarchies, Company Profiles from ZoomInfo land in BigQuery as live tables, updated within seconds, and columns computed in BigQuery write back to fields in ZoomInfo. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • Feed technographic data into territory plans or scoring models in a warehouse.
  • Align CRM account hierarchies with ZoomInfo's corporate hierarchy data.
  • Maintain a customer master table in BigQuery joined across CRM, billing, and support sources
  • Feed ML feature tables in BigQuery from operational systems on a continuous schedule

A single customer view

Join ZoomInfo's relationship data with billing, product, and support data in BigQuery to build the customer picture the CRM alone cannot hold.

Cleanup that sticks

Deduplication and normalization done in BigQuery can be written back, so warehouse-side cleanup actually fixes the CRM.

CRM analytics on live data

Accounts, contacts, and activity from ZoomInfo are queryable in BigQuery moments after they change, so dashboards stop lagging the reality they describe.

What you can sync between BigQuery and ZoomInfo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

BigQuery objects ZoomInfo objects
Datasets Organizational container — you pick which dataset’s tables to sync. Intent Signals Company-level topic scores indicating in-market buying behavior.
Projects Connection scope: the service account grants access per project. Scoops Event-driven signals such as leadership changes, funding rounds, and new projects.
Tables The syncable unit: only tables can be synced per the Stacksync docs. Technographics Technology install data per company, used for segmentation and territory planning.
Partitioned tables Synced like regular tables; partition columns map to target fields. Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies.
Clustered tables Supported; clustering is transparent to the sync. Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts.
What ships with BigQuery ⇄ ZoomInfo

Connect BigQuery and ZoomInfo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every BigQuery–ZoomInfo connection.

Real-time

Real-time sync

Changes in BigQuery or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever BigQuery or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single BigQuery or ZoomInfo record.

Observability

Monitoring

Track your BigQuery ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between BigQuery and ZoomInfo.

How the BigQuery and ZoomInfo connectors work

BigQuery

Integration surface
GoogleSQL via the BigQuery REST API, client libraries, JDBC/ODBC drivers, and the Storage Read/Write APIs
Authentication
Google Cloud service account: create a dedicated service account, grant roles (BigQuery Data Editor, BigQuery Job User, Cloud Functions Service Agent, Cloud Run Developer, Eventarc Event Receiver
Change detection
Real-time notification service deployed into your Google Cloud project: Eventarc ("a notification service that enables real-time updates to happen") with a Cloud Run "secure portal for real-time notification service in
Capabilities
read · write · CDC
Rate limits
Subject to Google Cloud quotas on queries, DML, and streaming; DML is supported but the platform favors append-heavy batch and streaming loads over row-at-a-time writes
BigQuery setup guide

ZoomInfo

Integration surface
REST API organized around search and enrich endpoints
Authentication
API credentials exchanged for a short-lived JWT
Change detection
Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
Capabilities
read
Rate limits
Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works

How to connect BigQuery to ZoomInfo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate BigQuery and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    BigQuery connected
    ZoomInfo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the BigQuery and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · BigQuery ⇄ ZoomInfo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    BigQuery ZoomInfo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

BigQuery and ZoomInfo integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for BigQuery and ZoomInfo.

Popular · 8 of 386
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