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Database ⇄ Business productivity

Azure SQL Database to Front integration — real-time, two-way sync

Keep Azure SQL Database and Front in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Azure SQL Database and Front

Mirror Front's data into Azure SQL Database so your own code can read and write it like any other table, with changes flowing both ways in seconds.

Engineers integrate with tools like Front through APIs, which means auth, pagination, rate limits, webhooks, and retry logic, all maintained forever and all different for every tool. Meanwhile the data would be trivial to use if it simply lived in Azure SQL Database.

Stacksync mirrors Conversations, Messages, Comments, Contacts from Front into Stored procedures, Change tracking / CDC tables, Tables, Views in Azure SQL Database and keeps both sides in sync in real time. Your services query the database directly, and inserts or updates your code makes flow back into Front, so the tool and the database never disagree.

Common use cases

  • Write CRM account tier, owner, and renewal data into Front contact and account custom fields so it shows next to the conversation.
  • Keep Front contacts and accounts aligned with CRM contacts and accounts in both directions.
  • Feed an Azure SQL operational database with orders and inventory from an ERP in near real time.
  • Expose SaaS data (billing, support tickets) as tables in Azure SQL for reporting teams already on Microsoft tooling.

React to changes as they happen

Updates in Front arrive as row changes in Azure SQL Database, so triggers, jobs, and services can respond in near real time.

One integration pattern for the whole stack

Every synced tool looks the same from the database, so each new integration is configuration, not a new codebase.

Read Front with a query

Records from Front are ordinary rows in Azure SQL Database; join them, index them, and use them in application logic without touching the vendor API.

What you can sync between Azure SQL Database and Front

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure SQL Database objects Front objects
Views Read-only projections used when the sync should expose a curated shape rather than raw tables. Contacts People across channels; matched to CRM contacts, with custom fields carrying external context.
Schemas Namespaces that organize tables and control which objects a sync user can reach. Accounts Company groupings of contacts; kept aligned with CRM accounts.
Rows and columns Standard relational records with typed columns; primary keys anchor upserts. Inboxes Shared queues that conversations live in; used to segment reporting by team or channel.
Stored procedures Existing business logic that some teams invoke on write instead of direct table inserts. Tags Labels applied to conversations; drive routing and category-level analytics.
Change tracking / CDC tables System-maintained change records used to drive incremental sync. Teammates Agents; used for ownership mapping and workload reporting.
Tables The primary sync target; rows map one-to-one to records in the paired system. Channels Connected addresses (email, SMS, chat); define where messages originate and send from.
What ships with Azure SQL Database ⇄ Front

Connect Azure SQL Database and Front for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure SQL Database–Front connection.

Real-time

Two-way sync

Changes in Azure SQL Database or Front instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure SQL Database or Front data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure SQL Database or Front record.

Observability

Monitoring

Track your Azure SQL Database ⇄ Front sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure SQL Database and Front.

How the Azure SQL Database and Front connectors work

Azure SQL Database

Integration surface
SQL wire protocol (TDS), the same protocol as SQL Server; T-SQL over standard drivers
Authentication
SQL authentication (database credentials) or Microsoft Entra ID authentication
Change detection
Change data capture or change tracking, both supported on Azure SQL Database; polling as a fallback
Capabilities
read · write · CDC

Front

Integration surface
REST API (Core API)
Authentication
OAuth authorization via the Stacksync UI ("Connections" > "create new connection" > "Front" > "Authorize") — no coding required
Change detection
Application webhooks and rule-triggered webhooks, with the events endpoint available for polling
Capabilities
read · write · webhooks
Rate limits
Request limits vary by plan.
Front setup guide
How it works

How to connect Azure SQL Database to Front — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure SQL Database and Front with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure SQL Database connected
    Front connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure SQL Database and Front objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure SQL Database ⇄ Front
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure SQL Database Front
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Azure SQL Database and Front integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Azure SQL Database and Front.

Popular · 8 of 386
All Azure SQL Database integrations All Front integrations Browse all integrations
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