Skip to content
Database ⇄ Business productivity

Azure SQL Database to Braze integration — real-time, two-way sync

Keep Azure SQL Database and Braze in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

Case study
Migrated from Mulesoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Azure SQL Database and Braze

Mirror Braze's data into Azure SQL Database so your own code can read and write it like any other table, with changes flowing both ways in seconds.

Engineers integrate with tools like Braze through APIs, which means auth, pagination, rate limits, webhooks, and retry logic, all maintained forever and all different for every tool. Meanwhile the data would be trivial to use if it simply lived in Azure SQL Database.

Stacksync mirrors Purchases, Segments, Campaigns, Canvases from Braze into Views, Schemas, Rows and columns, Stored procedures in Azure SQL Database and keeps both sides in sync in real time. Your services query the database directly, and inserts or updates your code makes flow back into Braze, so the tool and the database never disagree.

Common use cases

  • Keep subscription and consent states consistent between Braze subscription groups and the CRM or CDP of record.
  • Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
  • Consolidate data from several line-of-business apps into one Azure SQL database as an integration hub.
  • Feed an Azure SQL operational database with orders and inventory from an ERP in near real time.

Read Braze with a query

Records from Braze are ordinary rows in Azure SQL Database; join them, index them, and use them in application logic without touching the vendor API.

Automate Braze from your codebase

Write to the synced tables in Azure SQL Database and Stacksync propagates the change into Braze, replacing custom integration code.

React to changes as they happen

Updates in Braze arrive as row changes in Azure SQL Database, so triggers, jobs, and services can respond in near real time.

What you can sync between Azure SQL Database and Braze

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Azure SQL Database objects Braze objects
Tables The primary sync target; rows map one-to-one to records in the paired system. Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target.
Views Read-only projections used when the sync should expose a curated shape rather than raw tables. Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization.
Schemas Namespaces that organize tables and control which objects a sync user can reach. Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases.
Rows and columns Standard relational records with typed columns; primary keys anchor upserts. Purchases Transaction records logged against profiles for revenue-based targeting.
Stored procedures Existing business logic that some teams invoke on write instead of direct table inserts. Segments Audience definitions read for membership export and campaign targeting.
Change tracking / CDC tables System-maintained change records used to drive incremental sync. Campaigns Message sends whose metadata and analytics are read for reporting.
What ships with Azure SQL Database ⇄ Braze

Connect Azure SQL Database and Braze for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure SQL Database–Braze connection.

Real-time

Two-way sync

Changes in Azure SQL Database or Braze instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Azure SQL Database or Braze data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Azure SQL Database or Braze record.

Observability

Monitoring

Track your Azure SQL Database ⇄ Braze sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Azure SQL Database and Braze.

How the Azure SQL Database and Braze connectors work

Azure SQL Database

Integration surface
SQL wire protocol (TDS), the same protocol as SQL Server; T-SQL over standard drivers
Authentication
SQL authentication (database credentials) or Microsoft Entra ID authentication
Change detection
Change data capture or change tracking, both supported on Azure SQL Database; polling as a fallback
Capabilities
read · write · CDC

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
How it works

How to connect Azure SQL Database to Braze — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Azure SQL Database and Braze with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Azure SQL Database connected
    Braze connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Azure SQL Database and Braze objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Azure SQL Database ⇄ Braze
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Azure SQL Database Braze
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Azure SQL Database and Braze integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Azure SQL Database and Braze.

Popular · 8 of 386
All Azure SQL Database integrations All Braze integrations Browse all integrations
Coworkers laughing in front of a laptop in a casual office setting

Your last integration took months.
Your next one takes a prompt.

Book a demo Tour the platform on your own