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CRM ⇄ Business productivity

Attio to Braze integration — real-time, two-way sync

Keep Attio and Braze in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Attio and Braze

Sync what happens in Braze with the customer records in Attio, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Custom Events, Purchases, Segments, Campaigns in Braze to Users, Deals, Workspaces, Custom objects in Attio with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Attio, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • Keep Attio aligned with a billing system or ERP on customer records and plan status.
  • Mirror lists and list entries into a database for pipeline reporting beyond the in-app views.

Where Braze runs outreach

Prospects, sends, and replies sync into Attio, keeping lead status current without manual imports.

Where Braze supplies contact or company data

Enriched fields land directly on records in Attio, and refreshes keep them from going stale.

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in Attio, so revenue context lives with the relationship.

What you can sync between Attio and Braze

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Attio objects Braze objects
Users Synced with incremental and full sync per the Stacksync docs. Segments Audience definitions read for membership export and campaign targeting.
Deals Pipeline records; read out for revenue reporting and written to from automation. Campaigns Message sends whose metadata and analytics are read for reporting.
Workspaces Synced with incremental and full sync per the Stacksync docs. Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis.
Custom objects Workspace-defined objects that behave like standard ones in the API. Subscription Groups Channel-level opt-in states synced with consent records in other systems.
People Standard person object; synced with marketing tools and warehouse person tables. Content Blocks Reusable message content referenced across campaigns.
Companies Standard company object; matched to billing and product accounts in two-way syncs. Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target.
What ships with Attio ⇄ Braze

Connect Attio and Braze for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Attio–Braze connection.

Real-time

Two-way sync

Changes in Attio or Braze instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Attio or Braze data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Attio or Braze record.

Observability

Monitoring

Track your Attio ⇄ Braze sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Attio and Braze.

How the Attio and Braze connectors work

Attio

Integration surface
REST API
Authentication
Guided in-app connection ("Attio CRM" connection created in a few clicks, "without any coding required"); the docs do not name the underlying auth mechanism (OAuth vs API key)
Change detection
Webhooks on record and list-entry events, with polling as a fallback
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits.
Attio setup guide

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
How it works

How to connect Attio to Braze — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Attio and Braze with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Attio connected
    Braze connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Attio and Braze objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Attio ⇄ Braze
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Attio Braze
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Attio and Braze integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Attio and Braze.

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