Two-way sync
Changes in Attio or Braze instantly reflect in both systems. No stale data, no manual imports.
Keep Attio and Braze in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.
Stacksync connects Custom Events, Purchases, Segments, Campaigns in Braze to Users, Deals, Workspaces, Custom objects in Attio with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Attio, and CRM data flows the other way wherever Braze can store and use it.
Prospects, sends, and replies sync into Attio, keeping lead status current without manual imports.
Enriched fields land directly on records in Attio, and refreshes keep them from going stale.
Charges, refunds, and subscription changes appear on the account in Attio, so revenue context lives with the relationship.
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Attio objects | Braze objects | |
|---|---|---|
| Users Synced with incremental and full sync per the Stacksync docs. | Segments Audience definitions read for membership export and campaign targeting. | |
| Deals Pipeline records; read out for revenue reporting and written to from automation. | Campaigns Message sends whose metadata and analytics are read for reporting. | |
| Workspaces Synced with incremental and full sync per the Stacksync docs. | Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. | |
| Custom objects Workspace-defined objects that behave like standard ones in the API. | Subscription Groups Channel-level opt-in states synced with consent records in other systems. | |
| People Standard person object; synced with marketing tools and warehouse person tables. | Content Blocks Reusable message content referenced across campaigns. | |
| Companies Standard company object; matched to billing and product accounts in two-way syncs. | Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. |
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Attio–Braze connection.
Changes in Attio or Braze instantly reflect in both systems. No stale data, no manual imports.
Trigger automated workflows whenever Attio or Braze data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
Handle millions of events per minute without losing a single Attio or Braze record.
Track your Attio ⇄ Braze sync health, view errors, and replay failed events in one click.
Transform legacy EDI complexity into simple database interactions between Attio and Braze.
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
Authenticate Attio and Braze with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Pick the Attio and Braze objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Yes. Stacksync provides a managed, real-time two-way integration between Attio and Braze: authenticate both systems, choose the objects to sync (such as Attio's Users and Deals), map fields visually, and changes propagate both ways in milliseconds — no code required.
On the Braze side: Custom Events, Purchases, Segments, Campaigns, plus custom fields where Braze exposes them. On the Attio side: Users, Deals, Workspaces, Custom objects. Stacksync auto-detects both schemas and converts types between the two systems.
Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
Common patterns for Attio and Braze: Where Braze runs outreach; Where Braze supplies contact or company data; Where Braze processes payments. Prospects, sends, and replies sync into Attio, keeping lead status current without manual imports.
Attio: REST API. Authentication: Guided in-app connection ("Attio CRM" connection created in a few clicks, "without any coding required"); the docs do not name the underlying auth mechanism (OAuth vs API key). Braze: REST API. Authentication: REST API keys scoped to specific endpoints, issued per workspace. Stacksync manages authentication, retries, and rate limits on both sides.
Braze: The users/track endpoint accepts attributes, custom events, and purchases for many users in a single batched request, which is the standard write path for syncs. Attio: Object coverage limited to the six listed entries (People, Companies, Users, Deals, Workspaces, custom objects); anything else requires emailing Stacksync. Stacksync's field mapping accounts for these differences between Attio and Braze without custom code.
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Securely connects to your systems with:
Every pair below is a real-time, two-way sync. Search all 386 integrations available for Attio and Braze.