Two-way sync
Changes in Attio or Azure Synapse Analytics instantly reflect in both systems. No stale data, no manual imports.
Keep Attio and Azure Synapse Analytics in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.
Stacksync does both with one connection. Companies, Users, Deals, Workspaces from Attio land in Azure Synapse Analytics as live tables, updated within seconds, and columns computed in Azure Synapse Analytics write back to fields in Attio. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.
Deduplication and normalization done in Azure Synapse Analytics can be written back, so warehouse-side cleanup actually fixes the CRM.
Accounts, contacts, and activity from Attio are queryable in Azure Synapse Analytics moments after they change, so dashboards stop lagging the reality they describe.
Lead scores, churn risk, or usage segments computed in Azure Synapse Analytics appear as fields in Attio, where the people working accounts actually see them.
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Attio objects | Azure Synapse Analytics objects | |
|---|---|---|
| Deals Pipeline records; read out for revenue reporting and written to from automation. | Materialized views Precomputed aggregates that speed reads of frequently synced result sets. | |
| Workspaces Synced with incremental and full sync per the Stacksync docs. | SQL pools Dedicated or serverless compute contexts that determine how and where queries run. | |
| Custom objects Workspace-defined objects that behave like standard ones in the API. | Tables (dedicated SQL pool) Distributed warehouse tables that serve as sync destinations for analytics workloads. | |
| People Standard person object; synced with marketing tools and warehouse person tables. | External tables Tables over files in the data lake, queried through serverless SQL and often read-only in syncs. | |
| Companies Standard company object; matched to billing and product accounts in two-way syncs. | Views Curated projections used when downstream tools should not read base tables directly. | |
| Users Synced with incremental and full sync per the Stacksync docs. | Schemas Namespaces that separate staging, integration, and presentation layers. |
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Attio–Azure Synapse Analytics connection.
Changes in Attio or Azure Synapse Analytics instantly reflect in both systems. No stale data, no manual imports.
Trigger automated workflows whenever Attio or Azure Synapse Analytics data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
Handle millions of events per minute without losing a single Attio or Azure Synapse Analytics record.
Track your Attio ⇄ Azure Synapse Analytics sync health, view errors, and replay failed events in one click.
Transform legacy EDI complexity into simple database interactions between Attio and Azure Synapse Analytics.
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
Authenticate Attio and Azure Synapse Analytics with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Pick the Attio and Azure Synapse Analytics objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Yes. Stacksync provides a managed, real-time two-way integration between Attio and Azure Synapse Analytics: authenticate both systems, choose the objects to sync (such as Attio's Deals and Workspaces), map fields visually, and changes propagate both ways in milliseconds — no code required.
Common patterns for Attio and Azure Synapse Analytics: Cleanup that sticks; CRM analytics on live data; Scores and segments back on the record. Deduplication and normalization done in Azure Synapse Analytics can be written back, so warehouse-side cleanup actually fixes the CRM.
Attio: REST API. Authentication: Guided in-app connection ("Attio CRM" connection created in a few clicks, "without any coding required"); the docs do not name the underlying auth mechanism (OAuth vs API key). Azure Synapse Analytics: SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint. Authentication: SQL authentication or Microsoft Entra ID. Stacksync manages authentication, retries, and rate limits on both sides.
Attio: Records are distinct from list entries; the same company can appear in multiple lists with list-specific attribute values, which a faithful sync replicates separately. Azure Synapse Analytics: Batch-style loading (staged, set-based inserts) performs far better than row-by-row writes, which shapes how a sync should deliver data into it. Stacksync's field mapping accounts for these differences between Attio and Azure Synapse Analytics without custom code.
Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Attio and Azure Synapse Analytics records are not retained after a sync operation.
Stacksync pricing is usage-based and starts at $1,000/month, including the managed Attio and Azure Synapse Analytics connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Attio–Azure Synapse Analytics integration in-house.
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Securely connects to your systems with:
Every pair below is a real-time, two-way sync. Search all 386 integrations available for Attio and Azure Synapse Analytics.