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CRM ⇄ Database

Attio to Azure SQL Database integration — real-time, two-way sync

Keep Attio and Azure SQL Database in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Attio and Azure SQL Database

Treat Attio like part of your database: its records live in Azure SQL Database as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in Azure SQL Database, where it can be queried and joined like everything else.

Stacksync mirrors Custom objects, People, Companies, Users from Attio into Change tracking / CDC tables, Tables, Views, Schemas in Azure SQL Database with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Attio with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • Write product usage and enrichment data into Attio attributes so GTM teams work from live account signals.
  • Keep Attio aligned with a billing system or ERP on customer records and plan status.
  • Replicate Azure SQL tables to a warehouse without building custom CDC pipelines.
  • Consolidate data from several line-of-business apps into one Azure SQL database as an integration hub.

Trigger workflows from CRM changes

Field and stage updates in Attio arrive as row changes in Azure SQL Database, ready to drive jobs and notifications.

Query the CRM like a database

Accounts, contacts, and custom objects from Attio become tables in Azure SQL Database you can join with application data directly.

Product events onto CRM records

Signup, usage, or lifecycle changes written to Azure SQL Database sync onto the matching records in Attio, giving go-to-market teams live product context.

What you can sync between Attio and Azure SQL Database

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Attio objects Azure SQL Database objects
Custom objects Workspace-defined objects that behave like standard ones in the API. Change tracking / CDC tables System-maintained change records used to drive incremental sync.
People Standard person object; synced with marketing tools and warehouse person tables. Tables The primary sync target; rows map one-to-one to records in the paired system.
Companies Standard company object; matched to billing and product accounts in two-way syncs. Views Read-only projections used when the sync should expose a curated shape rather than raw tables.
Users Synced with incremental and full sync per the Stacksync docs. Schemas Namespaces that organize tables and control which objects a sync user can reach.
Deals Pipeline records; read out for revenue reporting and written to from automation. Rows and columns Standard relational records with typed columns; primary keys anchor upserts.
Workspaces Synced with incremental and full sync per the Stacksync docs. Stored procedures Existing business logic that some teams invoke on write instead of direct table inserts.
What ships with Attio ⇄ Azure SQL Database

Connect Attio and Azure SQL Database for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Attio–Azure SQL Database connection.

Real-time

Two-way sync

Changes in Attio or Azure SQL Database instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Attio or Azure SQL Database data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Attio or Azure SQL Database record.

Observability

Monitoring

Track your Attio ⇄ Azure SQL Database sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Attio and Azure SQL Database.

How the Attio and Azure SQL Database connectors work

Attio

Integration surface
REST API
Authentication
Guided in-app connection ("Attio CRM" connection created in a few clicks, "without any coding required"); the docs do not name the underlying auth mechanism (OAuth vs API key)
Change detection
Webhooks on record and list-entry events, with polling as a fallback
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits.
Attio setup guide

Azure SQL Database

Integration surface
SQL wire protocol (TDS), the same protocol as SQL Server; T-SQL over standard drivers
Authentication
SQL authentication (database credentials) or Microsoft Entra ID authentication
Change detection
Change data capture or change tracking, both supported on Azure SQL Database; polling as a fallback
Capabilities
read · write · CDC
How it works

How to connect Attio to Azure SQL Database — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Attio and Azure SQL Database with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Attio connected
    Azure SQL Database connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Attio and Azure SQL Database objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Attio ⇄ Azure SQL Database
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Attio Azure SQL Database
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Attio and Azure SQL Database integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Attio and Azure SQL Database.

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