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CRM ⇄ Data warehouse

Apollo.io to Azure Synapse Analytics integration — real-time, two-way sync

Keep Apollo.io and Azure Synapse Analytics in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Apollo.io and Azure Synapse Analytics

Sync Apollo.io into Azure Synapse Analytics continuously and push warehouse results back onto CRM records, one two-way connection instead of two pipelines.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Deals (Opportunities), Tasks and calls, Custom fields, Contacts from Apollo.io land in Azure Synapse Analytics as live tables, updated within seconds, and columns computed in Azure Synapse Analytics write back to fields in Apollo.io. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • Land sequence enrollment status and outcomes in a warehouse for outbound performance reporting.
  • Deduplicate contacts across Apollo and the CRM by syncing on email as the match key.
  • Sync curated Synapse views into an operational Postgres or Azure SQL database that applications can query cheaply.
  • Consolidate SaaS data alongside lake data so analysts join both through one SQL surface.

CRM analytics on live data

Accounts, contacts, and activity from Apollo.io are queryable in Azure Synapse Analytics moments after they change, so dashboards stop lagging the reality they describe.

Scores and segments back on the record

Lead scores, churn risk, or usage segments computed in Azure Synapse Analytics appear as fields in Apollo.io, where the people working accounts actually see them.

A single customer view

Join Apollo.io's relationship data with billing, product, and support data in Azure Synapse Analytics to build the customer picture the CRM alone cannot hold.

What you can sync between Apollo.io and Azure Synapse Analytics

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Apollo.io objects Azure Synapse Analytics objects
People (database records) Prospects from Apollo's global database, pulled into downstream systems once enriched or saved. External tables Tables over files in the data lake, queried through serverless SQL and often read-only in syncs.
Sequences Outreach cadences (emailer campaigns in the API); enrollment status is read to track which contacts are being worked. Views Curated projections used when downstream tools should not read base tables directly.
Deals (Opportunities) Pipeline records that can be read and written to keep Apollo aligned with the CRM of record. Schemas Namespaces that separate staging, integration, and presentation layers.
Tasks and calls Rep activity records synced for activity reporting and coaching workflows. Materialized views Precomputed aggregates that speed reads of frequently synced result sets.
Custom fields Account- and contact-level custom attributes mapped field-by-field in a sync. SQL pools Dedicated or serverless compute contexts that determine how and where queries run.
Contacts People saved to your Apollo account, synced with emails, phone numbers, and enrichment fields. Tables (dedicated SQL pool) Distributed warehouse tables that serve as sync destinations for analytics workloads.
What ships with Apollo.io ⇄ Azure Synapse Analytics

Connect Apollo.io and Azure Synapse Analytics for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Apollo.io–Azure Synapse Analytics connection.

Real-time

Two-way sync

Changes in Apollo.io or Azure Synapse Analytics instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Apollo.io or Azure Synapse Analytics data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Apollo.io or Azure Synapse Analytics record.

Observability

Monitoring

Track your Apollo.io ⇄ Azure Synapse Analytics sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Apollo.io and Azure Synapse Analytics.

How the Apollo.io and Azure Synapse Analytics connectors work

Apollo.io

Integration surface
REST API
Authentication
API key (passed in request headers); master keys unlock account-wide endpoints
Change detection
Polling on updated-at timestamps; webhook callbacks exist only for delivering asynchronous enrichment results, not as a general change-event stream
Capabilities
read · write
Rate limits
Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls

Azure Synapse Analytics

Integration surface
SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint
Authentication
SQL authentication or Microsoft Entra ID
Change detection
Polling on watermark columns; Synapse SQL pools do not expose log-based CDC for downstream consumers
Capabilities
read · write
How it works

How to connect Apollo.io to Azure Synapse Analytics — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Apollo.io and Azure Synapse Analytics with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Apollo.io connected
    Azure Synapse Analytics connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Apollo.io and Azure Synapse Analytics objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Apollo.io ⇄ Azure Synapse Analytics
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Apollo.io Azure Synapse Analytics
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Apollo.io and Azure Synapse Analytics integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Apollo.io and Azure Synapse Analytics.

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