Real-time
Two-way sync
Changes in Affinity or Azure Synapse Analytics instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Data warehouse
Affinity to Azure Synapse Analytics integration — real-time, two-way sync
Keep Affinity and Azure Synapse Analytics in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
Case study
Migrated from Mulesoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Affinity and Azure Synapse Analytics
Sync Affinity into Azure Synapse Analytics continuously and push warehouse results back onto CRM records, one two-way connection instead of two pipelines.
The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.
Stacksync does both with one connection. Interactions, Reminders, Lists, List Entries from Affinity land in Azure Synapse Analytics as live tables, updated within seconds, and columns computed in Azure Synapse Analytics write back to fields in Affinity. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.
Common use cases
- Mirror deal-flow lists into a warehouse or BI tool for pipeline and portfolio reporting.
- Push enrichment data computed elsewhere into Affinity field values on list entries.
- Sync curated Synapse views into an operational Postgres or Azure SQL database that applications can query cheaply.
- Consolidate SaaS data alongside lake data so analysts join both through one SQL surface.
Scores and segments back on the record
Lead scores, churn risk, or usage segments computed in Azure Synapse Analytics appear as fields in Affinity, where the people working accounts actually see them.
A single customer view
Join Affinity's relationship data with billing, product, and support data in Azure Synapse Analytics to build the customer picture the CRM alone cannot hold.
Cleanup that sticks
Deduplication and normalization done in Azure Synapse Analytics can be written back, so warehouse-side cleanup actually fixes the CRM.
What you can sync between Affinity and Azure Synapse Analytics
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Affinity objects | Azure Synapse Analytics objects | |
|---|---|---|
| Persons Contact records enriched with relationship intelligence, synced with CRMs and outreach tools. | External tables Tables over files in the data lake, queried through serverless SQL and often read-only in syncs. | |
| Organizations Company records matched to accounts in other systems by domain. | Views Curated projections used when downstream tools should not read base tables directly. | |
| Opportunities Deal records tracked on lists and synced with pipeline reporting. | Schemas Namespaces that separate staging, integration, and presentation layers. | |
| Field Values Custom field data, either global or scoped to a list, mapped field-by-field in syncs. | Materialized views Precomputed aggregates that speed reads of frequently synced result sets. | |
| Notes Meeting and call notes synced for record-keeping in other systems. | SQL pools Dedicated or serverless compute contexts that determine how and where queries run. | |
| Interactions Automatically captured emails and meetings, read for activity reporting. | Tables (dedicated SQL pool) Distributed warehouse tables that serve as sync destinations for analytics workloads. |
What ships with Affinity ⇄ Azure Synapse Analytics
Connect Affinity and Azure Synapse Analytics for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Affinity–Azure Synapse Analytics connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Affinity or Azure Synapse Analytics data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Affinity or Azure Synapse Analytics record.
Observability
Monitoring
Track your Affinity ⇄ Azure Synapse Analytics sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Affinity and Azure Synapse Analytics.
How the Affinity and Azure Synapse Analytics connectors work
Affinity
- Integration surface
- REST API
- Authentication
- API key
- Change detection
- Webhook subscriptions for record events, supplemented by polling
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's published API rate limits
Azure Synapse Analytics
- Integration surface
- SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint
- Authentication
- SQL authentication or Microsoft Entra ID
- Change detection
- Polling on watermark columns; Synapse SQL pools do not expose log-based CDC for downstream consumers
- Capabilities
- read · write
How it works
How to connect Affinity to Azure Synapse Analytics — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Affinity and Azure Synapse Analytics with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Affinity
connected
Azure Synapse Analytics
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Affinity and Azure Synapse Analytics objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Affinity ⇄ Azure Synapse AnalyticsCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Affinity Azure Synapse AnalyticsCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Affinity and Azure Synapse Analytics integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Affinity and Azure Synapse Analytics: authenticate both systems, choose the objects to sync (such as Affinity's Persons and Organizations), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
Affinity: REST API. Authentication: API key. Azure Synapse Analytics: SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint. Authentication: SQL authentication or Microsoft Entra ID. Stacksync manages authentication, retries, and rate limits on both sides.
-
Affinity: The data model centers on lists: a person, organization, or opportunity gains list-specific field values only through its list entry, so syncs must address both the entity and the entry. Azure Synapse Analytics: The serverless SQL pool queries files in the data lake directly, so some 'tables' a sync sees are projections over Parquet or CSV rather than managed storage. Stacksync's field mapping accounts for these differences between Affinity and Azure Synapse Analytics without custom code.
-
Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Affinity and Azure Synapse Analytics records are not retained after a sync operation.
-
Stacksync pricing is usage-based and starts at $1,000/month, including the managed Affinity and Azure Synapse Analytics connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Affinity–Azure Synapse Analytics integration in-house.
-
Yes — Stacksync ships production-grade connectors for both Affinity and Azure Synapse Analytics. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
SECURITY
Security teams love Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 386 integrations available for Affinity and Azure Synapse Analytics.
Popular · 8 of 386
-
Affinity ⇄ Snowflake -
Affinity ⇄ BigQuery -
Affinity ⇄ MotherDuck -
Affinity ⇄ Databricks -
Azure Synapse Analytics ⇄ Nimble -
Azure Synapse Analytics ⇄ Nutshell -
Azure Synapse Analytics ⇄ Oracle CX Sales -
Azure Synapse Analytics ⇄ Outreach
No integrations match .
