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CRM ⇄ Business productivity

Affinity to Amazon Seller Central integration — real-time data sync

Keep Affinity and Amazon Seller Central in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Affinity and Amazon Seller Central

Flow Amazon Seller Central data into Affinity in real time — no exports, no schedulers, no custom scripts.

Amazon Seller Central is a read-only source: Stacksync reads its data in real time and delivers it into Affinity, so Affinity always reflects the current state of Amazon Seller Central — without exports, scripts, or schedulers.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Amazon Seller Central holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Common use cases

  • Land Amazon orders, reports, and settlement data in your warehouse or ERP as they are produced.
  • Track price and inventory report changes across marketplaces from one queryable table.
  • Sync notes and reminders into project or task systems used outside the deal team.
  • Mirror deal-flow lists into a warehouse or BI tool for pipeline and portfolio reporting.

Where Amazon Seller Central can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Affinity sync into Amazon Seller Central, so people working there have the context without switching tools.

Where Amazon Seller Central supplies contact or company data

Enriched fields land directly on records in Affinity, and refreshes keep them from going stale.

Where Amazon Seller Central processes payments

Charges, refunds, and subscription changes appear on the account in Affinity, so revenue context lives with the relationship.

What you can sync between Affinity and Amazon Seller Central

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Affinity objects Amazon Seller Central objects
Field Values Custom field data, either global or scoped to a list, mapped field-by-field in syncs. Reports Asynchronous bulk exports used for large reads (orders, inventory, settlements).
Notes Meeting and call notes synced for record-keeping in other systems. Feeds Asynchronous bulk write channel for price, inventory, and listing updates.
Interactions Automatically captured emails and meetings, read for activity reporting. Product Pricing Current price and competitive pricing data read for repricing analysis.
Reminders Follow-up tasks associated with people and organizations. Orders Order headers pulled into ERP, CRM, or database tables for fulfillment and reporting.
Lists Pipelines (deal flow, fundraising, portfolio) that structure most Affinity data; syncs usually target a specific list. Order Items Line-level SKU, quantity, and price data joined to orders in downstream systems.
List Entries The membership of a person, organization, or opportunity on a list, carrying its list-specific fields. Listings / Catalog Items Product listing content and status, readable and updatable through the Listings and Feeds APIs.
What ships with Affinity ⇄ Amazon Seller Central

Connect Affinity and Amazon Seller Central for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Affinity–Amazon Seller Central connection.

Real-time

Real-time sync

Changes in Affinity or Amazon Seller Central instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Affinity or Amazon Seller Central data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Affinity or Amazon Seller Central record.

Observability

Monitoring

Track your Affinity ⇄ Amazon Seller Central sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Affinity and Amazon Seller Central.

How the Affinity and Amazon Seller Central connectors work

Affinity

Integration surface
REST API
Authentication
API key
Change detection
Webhook subscriptions for record events, supplemented by polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits

Amazon Seller Central

Integration surface
REST API (Selling Partner API, SP-API)
Authentication
SP-API app credentials (LWA client ID/secret, application ID, Merchant ID/Seller ID token, refresh token, region) entered into the Stacksync connection form
Change detection
Historical and incremental syncs (mechanism not further specified)
Capabilities
read
Rate limits
Per-operation token-bucket rate limits; bulk reads and writes should go through the asynchronous Reports and Feeds APIs instead of item-by-item calls
Amazon Seller Central setup guide
How it works

How to connect Affinity to Amazon Seller Central — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Affinity and Amazon Seller Central with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Affinity connected
    Amazon Seller Central connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Affinity and Amazon Seller Central objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Affinity ⇄ Amazon Seller Central
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Affinity Amazon Seller Central
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Affinity and Amazon Seller Central integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Affinity and Amazon Seller Central.

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